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08.05.2021 13:06

A Comprehensive Guide to the Secret Sauce of PPC Success

Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign.

To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes.

Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use.

One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features.

Integrating intent with powerful automation and intelligent human input will result in the secret sauce

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08.05.2021 11:01

Understanding How Mobile-First and Core Web Vitals Go Hand-in-Hand for Page Expe

The implementation of mobile-first indexing, which was long-awaited, is now finally upon us. That is to say, the search giant Google will disregard the content visible only on the desktop from this point onwards. For several years, mobile-first has been Google’s priority as user experience has become one of the most important things now, if not “the most important.”

Google will shortly roll out the Page Experience update as a whole now. According to the company, “page experience signal measures aspects of how users perceive the experience of interacting with a web page.”

It comprises five main Search signals. Hopefully, you know at least four of these signals, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial, as they have been effective for a while now. Google has rolled out and updated the guidelines for each of these as it is

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16.04.2021 08:46

4 Key Questions to Ask for Successful Content Expansion

The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience.

This content writing expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People are entirely convinced that creating fresh content is the only way to help websites thrive on the web.

But in an already fast-paced environment, the drawbacks of these waves include many marketers hurriedly producing content without really grasping its primary goal.

A couple of years ago, when this blogging craze first hit the market, people started building site blogs merely because it looked like that’s what everybody else was doing at that time. However, this

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16.04.2021 07:33

5 Common Web Design Myths You Must Avoid!

We all know the importance of having a quality web design in this digital age. People around the world are spending more time than ever using their phones, laptops, etc. - around three hours daily, as per reports.

Your brand's website is most probably the first place prospects will come across your business. Your website design not only communicates information about your products or services but also reflects your style, relevance, and values. While suggestions for how an ideal web design should be omnipresent, various common misconceptions do rounds on the internet as well. In this blog, we will discuss five common  web designing  myths (and what you should consider instead) that you need to strictly steer clear of as they could potentially harm your business and bottom line alike.

MYTH 1: A WEBSITE CANNOT SERVE MULTIPLE AUDIENCES

While there might be generational or socioeconomic

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13.04.2021 13:27

Why a Website Is Essential for Making Your Business Successful

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays.

If you wish to make your business successful in the present-day marketplace, having a professional website is a must. Websites today serve as the backbone of companies that support all their digital marketing efforts. In this blog, we will discuss why a website is vital for your business success and everything you need to know about getting started with a professional site.

THE ROLE OF A WEBSITE IN MARKETING

The vital role a website plays in marketing expands to each facet of your digital marketing strategy. As the pillar of your online presence, each ad, piece of content,

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08.04.2021 10:39

Facebook Analytics Will No Longer Be Available After 30 June 2021

In a recent announcement, the social media giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives.

Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come with distinctly short notice.

The company quietly published this announcement that it is shuttering Facebook Analytics at the end of June 2021 on Facebook for Business Help Center. If you visit analytics.facebook.com now, it will redirect you to the announcement that reads Facebook Analytics will no longer be accessible after 30 June 2021. However, users can still access their reports, export charts and tables, and explore insights until then. If you want to export your data into a CSV file from Facebook Analytics on your desktop,

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26.03.2021 20:49

Understanding What Online Reputation Management Really Means

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online reputation isn’t up to the mark, it could turn more eyes towards them or that if they start addressing their customers’ complaints head-on, it will result in more complaints flooding in.

Improving and maintaining an online reputation needs a special skill set. Nevertheless, most digital marketing agencies can agree that many of their potential clients don’t “really” understand what online reputation management means. It does not involve wickedly playing the system to remove genuine criticisms of a brand from the web. Likewise, in the same way, it isn’t whining, grumbling, or anything

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23.03.2021 21:55

Understanding the Relation Between SEM, SEO, and Ecommerce

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO.

You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or perhaps you are curious to know why you should bid on your own branded keywords?

Let’s try and understand the relationship between SEO, SEM, and eCommerce with an example. Suppose these three channels are games played on the same ground (SERPs) with the same ball (platforms), but the rules, pattern, the position of the players, goals to win, and variables are all different.

Now while a few players (viz. advertisers) put in everything they have into playing one game only, the real athletes (viz. performance marketers) who play a mix of these games and grasp the standard skill

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19.03.2021 21:19

A Comprehensive and Easy-to-Digest Guide to Google Ads Budgeting

Budgeting is always a tedious task. Whether you are saving bucks to pay your rent for an overpriced apartment or paving your way to the internet realm, or both at the same time, it pushes the average person into a strenuous situation.

While there are some ways to lighten this insanity, there's no way to avoid budgeting appropriately without crippling yourself in the future entirely. That's particularly the case with Google Ads, where each click either represents your business growth or your hard-earned money turning into paper.

Moreover, unfortunately, there are scarce resources that take a comprehensive approach to Google Ads budgeting. So it means you will have to fathom it yourself.

This guide will discuss everything you need to know about proper  PPC  budgeting strategy from scratch.

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10.03.2021 22:40

A Short Guide to Converting Reviews Into Opportunities for Reputation and SEO Im

After having a jam-packed day, when you are in no mood to prepare dinner, you decide to order food online. Now you don’t just go around picking a restaurant randomly, right? The chances are that you will use Google or Yelp to check out the food menu, locations, and above all, customer reviews. After spending some time on the web scrolling through all these details, you will finally place your order knowing the meal will be appetizing because you did your research well. As human beings, we like to believe that if most people loved something, we’d enjoy it too and what’s a better way to find that if not reading customer reviews? Such situations have now become part of our daily lives.

Customers often search for a local business on review websites such as Google and Yelp and select the winner depending on those star ratings and reviews.

REVIEWS AND WEB EXPOSURE

For decades, reviews have played a prominent part in helping customers make

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Автор: Статус: offline globalit   Теги:  business  digital marketing  google  review  seo  seo reviews  tireless it services  yelp 


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10.03.2021 21:26

4 Simple Yet Influential Tricks for Crafting Persuasive Ad Copy

A quick question – in order to grow your business online, what is the most crucial thing?

You got that right it’s traffic!

And the fastest method to drive more traffic for the majority of online businesses is through advertising.

Online advertising is a game of inches. Even the slightest shift in your ad response rate can spark a substantial boost in your overall profitability. When giving away multiple dollars to digital advertising platforms such as Google and Facebook, you must also make sure to craft an excellent ad copy that can genuinely drive and convince the viewers.

In this blog post, we will discuss four simple yet influential tricks for crafting persuasive ad copies to help you get the most out of your advertising efforts and boost your return on investment.

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05.03.2021 23:15

7 New Google My Business Updates You May Have Missed

Google has introduced various new features in Google My Business since this pandemic started.

Chances are, just like many other people, you, too, might have missed out on these new updates amid the chaos caused by this crisis.

But if you are running a local business, you must know about these recently added features and characteristics to make the most out of this incredible platform and boost your local search presence.

In this post, we will go through the seven new changes made to Google My Business during this pandemic that all local business owners need to check out. Let’s dive in!

  1. Health and Safety Features

Last year, back in 2020, Google My Business added new features to allow searchers to make better-informed decisions regarding the health standards at local physical stores they might visit.

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