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24.03.2021 22:04

SEO Copywriting: How to Fine-Tune Your Brand’s Tone of Voice

It is no secret that content plays a significant role in search engine optimization.

Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers.

However, content is not enough on its own to make you successful and help you build lasting relationships with your customers.

In reality, it is your brand’s tone of voice that resonates with your target audience.

According to reports, two-thirds of customers worldwide say that a brand’s tone of voice enables them to establish an emotional connection to it.

Think of it as, if your content is the “what,” then your tone of voice is the “how.”

The tone of voice is how your message (content) sounds to the readers.

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