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10.04.2021 06:44

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.

Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular.

In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content

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18.03.2021 17:02

Google Explains the Volatility of Featured Snippets in Search

At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google's John Mueller explained the reasons featured snippets visibility changes.

FEATURED SNIPPETS VOLATILITY IN SEARCH

At the start of March 2021, featured snippets seemed to vanish from Google search results. Some people called it historic lows.

However, Google has not provided much information on this until recently.

In a recent Google Search Central office-hours hangout, John Mueller, Senior Webmaster Trends Analyst at Google, explained why featured snippets are not always stable on the search engine results pages.

WAS FEATURED SNIPPETS VOLATILITY INTENTIONAL?

A person asked Mueller if this removal of the featured

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17.02.2021 20:34

Speller100: Bing Rolls Out Large Scale Spelling Correction Globally

Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages.

According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results.

In order to tackle this particular problem, Bing has built Speller100, which as per the company itself, is “the most comprehensive spelling correction system ever made.”

After performing A/B testing, the company saw these results:

  • The number of SERPs with no results decreased by about 30%.
  • The number of times people had to reframe their search queries manually reduced by 5%.
  • The number of times people clicked on Bing’s spelling suggestion rose from single digits to 67%.
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21.01.2021 18:11, Австралия Смотреть на карте

Google Might Expand Web Stories Roll Out if More Websites Use Them

John Mueller, the Senior Webmaster Trends Analyst at Google, said that the search engine giant might roll out Web Stories to SERPs in additional regions if more websites begin posting them.

In a recent live stream on Google Search Central, John Mueller reveals that this applies to all search features.

During the live stream, a website owner asked Mueller if there is any information about Web Stories being rolled out to the SERPs in more countries.

Currently, Web Stories are available in the SERPs in India, Brazil, and the United States. The website owner here wants to lay the groundwork for when Google Web Stories will be supported in search results in their country.

With John Mueller’s response to this question, what we discovered is website owners can themselves impact

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