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22.06.2021 11:36

Common Mistakes Digital Marketers Make When Analyzing Data

Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy.

Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions.

Here is the list of Common mistakes digital marketers make when analyzing data:

  1. Ignoring micro-conversions: Traffic on your platform converts through micro and macro conversions. Interactions like newsletter sign-ups, video view, time on site, bounce rate reduction, etc., are called micro-conversions.

Macro-conversion includes activities like an e-commerce transaction or a lead form fill. For marketers,

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04.06.2021 12:18

Google Rolls Out Broad Core Algorithm Update

Every year Google rolls out thousands of updates to improve the quality of search results. However, Google is in the news for the core algorithm updates that it has rolled out on 2nd June, 21, and the other part of the same update is releasing in July.

This time Google has released a broad core algorithm update which impacts the Google search overall. The main focus of this rollout is to improve search relevance.

This update has raised concerns among site owners regarding their site ranking on Google search engine page as some noticed a drop in their ranking, and some witnessed traffic spikes. There is a mixed response from site owners. 

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.

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21.05.2021 12:27

Audience Targeting Without Third-Party Cookies: Here’s What You Need to Know

Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these cookies vanish. However, these businesses should be a little less panicked and a little more thrilled. The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity. How? As substitutes to third-party cookies come to light, advertisers may actually come across better audience targeting and acquisition methods.

Third-party cookies have not always been flawless. In fact, their quality was mostly reliant on factors like techniques used by the data provider, data’s recency and latency, and any associated purchase

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01.05.2021 12:38

Why Using Guest Blogging as a Link Building Strategy Is Actually Bad for You?

For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links.

Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts.

Even today, this misconception that guest blogging can help in gaining links continues to float around.

This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly.

GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHT

In its correct sense, guest blogging is a costly affair.

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05.03.2021 22:15

7 New Google My Business Updates You May Have Missed

Google has introduced various new features in Google My Business since this pandemic started.

Chances are, just like many other people, you, too, might have missed out on these new updates amid the chaos caused by this crisis.

But if you are running a local business, you must know about these recently added features and characteristics to make the most out of this incredible platform and boost your local search presence.

In this post, we will go through the seven new changes made to Google My Business during this pandemic that all local business owners need to check out. Let’s dive in!

  1. Health and Safety Features

Last year, back in 2020, Google My Business added new features to allow searchers to make better-informed decisions regarding the health standards at local physical stores they might visit.

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02.03.2021 20:21

Top 3 SEO Content Writing Skills You Need to Succeed

We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself.

SEO content writers are familiar with this just as well as anybody else.

If you wish to enter the digital marketing industry as a content marketer, you may be a little surprised to know that powerful writing skills are essential but not enough.

When it comes to creating search-optimized content, it takes more than just good writing chops to succeed. There are many SEO concepts that content writers should be well-acquainted with if they plan to do their job nicely by creating content that ranks well for their clients or company.

In this blog, we will look at the top three skills every SEO content writer must have if they wish to succeed in this industry.

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01.03.2021 21:04

Google Does Not Consider Word Count as a Content Quality Factor

In the latest Google SEO office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality.

A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help.

Let’s see what Mueller had to say about this.

WILL ADDING MORE RELEVANT CONTENT HELP INCREASE RANKINGS?

The person who asked Mueller this question wanted to find out if adding more relevant content would be useful in increasing a web page’s ranking.

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01.03.2021 17:03

Pinterest Powers up Creators With New Tools During Stressful Times

Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit users in their current lives and the way they planned in the hour.

This ever-lasting pandemic not only changed our lives out in the physical world but also transformed our digital lives altogether. It shifted the demands people placed on familiar tools. Marketers must pay attention to these changes on social media platforms. The trends cut deep into the human experience for creators of these communities.

Long before the pandemic emerged, the platform knew the tendency for ‘pinners’ (a fancy name for Pinterest

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24.02.2021 20:37

YouTube Rolls Out 4K Video Support for All Android Devices

It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display.

Although people using devices with a lesser display resolution won’t get the same video quality as they would with a higher resolution screen, turning on the 4K video playback option will still benefit them.

As per a trusted source, this change was discussed late last week on the YouTube subreddit first, where people observed that the option to select 4K video playback was now available to them even though their devices didn’t have a 4K display.

Let’s assume a user has a Full HD+ phone if they boost the video resolution to its max, doing so should

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23.02.2021 19:53

Top 11 Ways to Use Google Trends for Keyword Research

Being an SEO professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment.

Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their content writing will perform.

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22.02.2021 20:29

Google on Best SEO Practices for Short News Articles

In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices for news sites, especially since it relates to uploading short articles.

According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query.

During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO practitioner who manages a news website. She wanted to know the risks of having shorter articles regarded as thin content.

Further adding to her statement, she said that she is even thinking about noindex-ing the shorter articles, which can be as short as a paragraph in length, in case this will help her website in search

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19.02.2021 21:41

Understanding Branding vs. Marketing – the Difference and Its Importance

People hear the term ‘marketing’ so many times, and yet they fail to realize that there is so much more below the surface that goes into ‘marketing’ a brand.

For instance, there is branding then there is marketing.

Marketing and Branding.

Branding and Marketing. Honestly speaking, things can get quite complicated without having clarity on the basics in the first place. So, to begin with, marketing and branding are two different things, and without knowing the difference between them, it is impossible to understand why your business needs both.

Probably by now, you might be wondering what it is that you need to know about them. And that’s exactly what this blog will discuss.

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