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10.04.2021 06:44

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.

Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular.

In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content

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23.03.2021 21:56

How to Vivify Boring SEO Reports With Storytelling?

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any SEO strategy.

Even though SEO reports are vital in numerous ways, they are generally reduced to mediocre PDF templates with a general message forwarded to clients every month. If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies.

Good SEO reporting makes a huge difference when it comes to building trust with your clients. Effective customer service and results are the bread and butter of every digital marketing agency, and SEO

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22.03.2021 19:59

How to Make the Most Out of Your Landing Pages

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion.

Curious about those leads that do not convert?

Well, neglect them at your own risk!

Being data-driven marketers, we are acutely familiar with the fact that the majority of the site visitors won’t ever convert. In fact, in a few industries, conversion rates can be as low as 1-2%. But does that mean the rest of the 98-99% visitors that don’t convert are useless? No. There are numerous ways you can boost your chances of converting more site visitors gradually and extract more value from your landing pages.

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09.02.2021 19:31

Google Analytics Will No Longer Collect New Data From YouTube Channels

After deprecating the link between the two services, Google Analytics has stopped collecting new data from YouTube channels on 1st February 2021.

It will no longer gather data from YouTube channels. Users can still access their historical data, but no new data will be tracked.

The ability to link YouTube channels to Google Analytics was removed last year, in November itself. However, users who had established a link between their YouTube channel and Google Analytics could see the new data up until 1st February 2021.

Surprisingly Google has made no efforts to convey this change to the users. In fact, we would have entirely missed out on these changes if it weren’t for a notification at the top of the YouTube Help page.

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23.12.2020 19:17, Австралия Смотреть на карте

Tips to Perform Year-End Audit to Gain Future Insights

As much as it seemed impossible for businesses to survive, we have successfully made it to the end of this year. No doubt, it has been a “different” year for most of the search marketers.

Intriguing challenges cropped up, with many businesses having a narrowed budget or even modified strategies to succeed during the darkest days of the year.

In fact, some lucky businesses saw digital growth in particular vertical markets throughout the year, which actually granted them the ability to test out new concepts. So if anything, this year has actually compelled the search marketers to think differently.

This presents an excellent opportunity to analyze your digital campaigns and, in evasion of smugness, scrutinize your year to determine the success that might help you in the next year.

In this blog, we will go through the five areas that will help you obtain future insight.

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