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21.05.2021 10:01

A Quick Guide to Fixing a Boring Company Blog

Company blogs can undoubtedly give your SEO that much-needed boost. But if it’s boring, it won’t benefit you in any way. Most organizations fail to make their blogs genuinely interesting, and that’s probably one of the primary reasons they are unable to gain traction with SEO, despite their content marketing efforts. So even though you have guest bloggers and neat stock images, your company blog might be missing the mark.

The bottom line is that if your blog does not elicit any engagement, emotions, or sharing among your audience, even all the top-ranking keywords in the world won’t be able to give it any boost. So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO.


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27.01.2021 17:08, Австралия Смотреть на карте

5 Tips to Find Your Footing and Create a Successful Company Blog

Have you been considering starting a blog for your company? If yes, then you are about to make one of the best decisions for the future of your business. According to the study, people tend to connect more with organizations that offer them meaningful and top quality content. And what's a better way to do this if not through an active company blog?

Moreover, even for online stores, becoming successful is not a piece of cake unless they too are publishing blog posts on their website. Why? Because if there is no content for the people to read, they don’t actually have any reason to stay on your website unless, of course, they are there to make a purchase especially. To put it another way, without posts to read, you won’t receive much traffic and engagement from site visitors.

That is to say, if you are thinking about starting a company blog, you should definitely go ahead without


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24.12.2020 20:16

Content Expansion Strategy: 4 Key Questions to Ask Yourself Before Diving in

The content expansion process has made the search marketers today become overwhelmingly obsessed with fresh new content. SEOs have been working, assuming that creating new content is the only way to make a website successful.

However, in this rapidly changing environment, these upsurges’ downfall includes a lot of professionals producing content hand-over-fist even before realizing its primary purpose.

A couple of years ago, when the trend of blogs first hit the search world, marketers started producing blogs and publishing them on websites just because everyone else seemed to be doing the same thing at that particular time. This approach also stands true for when the other trends in the new content genres hit, like infographics. Back when these were the trend, marketers were hastily creating infographics. But once more, this was all because everyone else was doing it.


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18.12.2020 17:51

Is Blogging Really Necessary – Should Your Organization Do It or Not?

Being a part of the SEO world, if someone asks you why they need to blog, just like any other marketer, probably the first thought that crosses your mind will be – you need to do it everybody else is doing it.

Nowadays, website blogs have become a basic element on sites. But due to the blogs becoming such a common feature on sites, a lot of businesses are terribly failing when it comes to blogging correctly.

In the last couple of years, the blog has been an excellent way of targeting keywords and earning good SEO rankings for your site. Undoubtedly, blogging comes with its own set of advantages – from helping you establish yourself as a content authority and engaging your audience to strengthen your SEO efforts by drawing more links. But taking into account how SEO is becoming extensive, including content


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16.12.2020 16:45, Австралия Смотреть на карте

A Short Guide to Integrating Cybersecurity Into Your SEO Strategy

All websites need to be secure, and when it comes to malicious attacks, there are no “too insignificant” or “too useless” sites. Every site is equally vulnerable to such threats and in need of apt security. Online businesses are entirely focused on higher SEO rankings for their online reputation as well as the bottom line. This is why they usually enforce the most practical SEO techniques, including content marketing, link building, mobile optimization, etc., to wind up on the first page of search results. However, besides providing the searchers with the best results for their query, Google (and other search engines) aims at making the web a safer place for the users. Therefore, they emphasize the websites’ cybersecurity practices.

As a matter of fact, cyberattacks might not only harm your online business’ reputation but also your website’s organic search performance. Therefore, SEO and cybersecurity go hand in hand towards creating


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