Earlier businesses employed the brick and mortar model to become successful by giving customers a reason to visit their physical stores, such as compelling experiences coupled with live events and unique exclusive in-store services. This approach proved effective in driving more visitors to their shop and boosting the conversions. It typically made clients stay longer, purchase more products, and thus spend more with them.

Then as if the market competitors weren’t enough that the pandemic arrived out of nowhere, becoming the real competitor for brick and mortar business establishments. Companies responded to this crisis with all their power, and while some emerged as winners, some unfortunately failed. And now the businesses have found the correct solution against this pandemic – having a robust digital marketing strategy.

...>>>

Today, Instagram ads are a crucial component of your overall digital marketing strategy. The reason is that Instagram is one of the top social networking sites powered by Facebook, one of the largest internet companies in the world.  

However, you might be wondering what is it that makes Instagram ads so great first of all?

While a lot of people don’t completely get what Instagram ads can do for their business in the modern-day world, sadly, many others consider it a waste of time and money.

But this is not the truth.

In reality, even small businesses can make thousands of dollars in sales by running Instagram ads. Businesses can generate hundreds of thousands of new followers with the help of Instagram ad campaigns.

...>>>

Mobile internet accessibility and usability are increasing with each passing year. More and more people are turning to mobiles to browse the web. And with this shift, it is self-evident that websites need to fulfill the user expectations for a seamless and suitable experience.

Plus, this year, stats show how relevant mobile devices have become in people’s day-to-day lives amid the whole pandemic situation. Still, have any doubts regarding the importance of having a responsive web design for your site’s SEO in today’s world?

No worries! In this blog, we will discuss the five excellent ways in which a responsive web design works in favor of your website’s SEO and helps boost its performance in search results.

Mobile internet users are typically running out of patience, yearning for immediate solutions to their problems – which in no way implies that desktop users are fond of wasting their

...>>>