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08.05.2021 11:01

Understanding How Mobile-First and Core Web Vitals Go Hand-in-Hand for Page Expe

The implementation of mobile-first indexing, which was long-awaited, is now finally upon us. That is to say, the search giant Google will disregard the content visible only on the desktop from this point onwards. For several years, mobile-first has been Google’s priority as user experience has become one of the most important things now, if not “the most important.”

Google will shortly roll out the Page Experience update as a whole now. According to the company, “page experience signal measures aspects of how users perceive the experience of interacting with a web page.”

It comprises five main Search signals. Hopefully, you know at least four of these signals, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial, as they have been effective for a while now. Google has rolled out and updated the guidelines for each of these as it is

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23.03.2021 22:56

How to Vivify Boring SEO Reports With Storytelling?

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any SEO strategy.

Even though SEO reports are vital in numerous ways, they are generally reduced to mediocre PDF templates with a general message forwarded to clients every month. If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies.

Good SEO reporting makes a huge difference when it comes to building trust with your clients. Effective customer service and results are the bread and butter of every digital marketing agency, and SEO

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23.03.2021 21:55

Understanding the Relation Between SEM, SEO, and Ecommerce

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO.

You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or perhaps you are curious to know why you should bid on your own branded keywords?

Let’s try and understand the relationship between SEO, SEM, and eCommerce with an example. Suppose these three channels are games played on the same ground (SERPs) with the same ball (platforms), but the rules, pattern, the position of the players, goals to win, and variables are all different.

Now while a few players (viz. advertisers) put in everything they have into playing one game only, the real athletes (viz. performance marketers) who play a mix of these games and grasp the standard skill

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01.02.2021 17:08, Австралия Смотреть на карте

How Are Zero-Click Searches Affecting Your SEO Strategy?

As a business owner or SEO professional, there are numerous things you have to take care of to ensure the success of your strategy. But has it ever occurred to you if zero-click searches impact your overall  SEO  strategy?

To understand this, first, we need to get a bit of clarity on zero-click searches and related terms.

WHAT ARE SEARCH VOLUME, SEARCH VISITS, AND ZERO-CLICK SEARCHES?

Let's take a look at what these three terms mean in the SEO world:

  • Search Volume:  It is the total number of times a particular term is used in web searches.
  • Search Visits: The monthly average of total completed search visits where users click on a search result link to land on a non-search engine page.
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24.12.2020 19:07, Австралия Смотреть на карте

Crowd Marketing: A Rarely Used Link Building Method for Higher Google Rankings

Crowd marketing is one of the most overlooked link building tactics that give you a competitive advantage in Google search rankings. It is generally referred to as forum marketing or community marketing as the links come from there only.

Today only 2% of marketers are using crowd marketing to rank higher on Google. Therefore, you can leverage this window of opportunity to gain a competitive edge.

This blog discusses why crowd marketing is still useful as a link building strategy today, what best practices you should implement, and things to keep in mind.

Let's dive in.

HOW CAN CROWD MARKETING BENEFIT YOUR SEO STRATEGY

Today, you can easily find thousands of forums relevant to your niche that enjoy a massive number of

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18.12.2020 17:10, Австралия Смотреть на карте

Impact of Misspelled Keywords on SEO

As Google continues to update its algorithms in order to offer a better search experience to users, it gives rise to some important questions regarding the strategies that were once considered best practices for SEO, whether or not they still work.

This blog will address one such question today – targeting misspelled keywords, which was once a very common SEO strategy – whether it is a valid strategy today or has it become super outmoded? Or if still there are some advantages of targeting misspelled keywords, or would it be a complete waste of time? And most importantly, if doing so could harm your SEO anyhow?

The evolution of search engine optimization from tricks and tweaks to real marketing is a particularly interesting topic.

Before Google entered the world of SEO, the search used to be very simple.

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16.12.2020 17:45, Австралия Смотреть на карте

A Short Guide to Integrating Cybersecurity Into Your SEO Strategy

All websites need to be secure, and when it comes to malicious attacks, there are no “too insignificant” or “too useless” sites. Every site is equally vulnerable to such threats and in need of apt security. Online businesses are entirely focused on higher SEO rankings for their online reputation as well as the bottom line. This is why they usually enforce the most practical SEO techniques, including content marketing, link building, mobile optimization, etc., to wind up on the first page of search results. However, besides providing the searchers with the best results for their query, Google (and other search engines) aims at making the web a safer place for the users. Therefore, they emphasize the websites’ cybersecurity practices.

As a matter of fact, cyberattacks might not only harm your online business’ reputation but also your website’s organic search performance. Therefore, SEO and cybersecurity go hand in hand towards creating

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09.12.2020 17:21, Великобритания Смотреть на карте

How Does Responsive Web Design Benefit Your SEO

Mobile internet accessibility and usability are increasing with each passing year. More and more people are turning to mobiles to browse the web. And with this shift, it is self-evident that websites need to fulfill the user expectations for a seamless and suitable experience.

Plus, this year, stats show how relevant mobile devices have become in people’s day-to-day lives amid the whole pandemic situation. Still, have any doubts regarding the importance of having a responsive web design for your site’s SEO in today’s world?

No worries! In this blog, we will discuss the five excellent ways in which a responsive web design works in favor of your website’s SEO and helps boost its performance in search results.

1. WEBSITE USABILITY

Mobile internet users are typically running out of patience, yearning for immediate solutions to their problems – which in no way implies that desktop users are fond of wasting their

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