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22.06.2021 10:19

Reasons Why Nano-influencers Are Rising!

Who are nano-influencers?

Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche.

These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like. 

Today brands are collaborating with these nano-influencers to market their brand. 

You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities?

Reasons why brands collaborate with nano-influencers:

Trust and Engagement:


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08.05.2021 13:06

A Comprehensive Guide to the Secret Sauce of PPC Success

Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign.

To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes.

Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use.

One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features.

Integrating intent with powerful automation and intelligent human input will result in the secret sauce


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26.03.2021 20:49

Understanding What Online Reputation Management Really Means

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online reputation isn’t up to the mark, it could turn more eyes towards them or that if they start addressing their customers’ complaints head-on, it will result in more complaints flooding in.

Improving and maintaining an online reputation needs a special skill set. Nevertheless, most digital marketing agencies can agree that many of their potential clients don’t “really” understand what online reputation management means. It does not involve wickedly playing the system to remove genuine criticisms of a brand from the web. Likewise, in the same way, it isn’t whining, grumbling, or anything


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25.01.2021 20:21

4 Helpful Tips to Cash in on Your PPC Campaign

Almost ⅔ of the total clicks made by the users performing online search queries and who are ready to buy something go to paid advertising, i.e., PPC ads. In point of fact, last year, this is what helped generate the majority of the search engine giant Google’s revenue.

Sad to say, numerous business owners, even today, do not know that they can actually pay less to Google and still gain excellent results. So, if you are ready to utilize pay-per-click ads for your brand and want to maximize your PPC campaigns and wring as much as possible out of every single buck that you put in for marketing, this post is exactly what you need to make it happen.

In this article, we will discuss certain strategies and efforts that have proven to yield excellent results for businesses over the years. So, without wasting another moment, let’s dive into the details.


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29.12.2020 17:27, Австралия Смотреть на карте

Understanding the Evolving Role of Data Analytics in Digital Marketing

From Digital Marketing’s rise to evolution, data analytics has played a paramount role. If you look into it carefully, you can actually feel it fueling the digital marketing’s engine. However, your data’s quality and the inference you draw out of it determines your digital marketing efforts’ success. As per reports, the majority of the global population is actively using the internet today. This results in a prodigious amount of digital shadow, allowing the marketers to go to great lengths by examining consumer behavior.

Understanding consumer behavior, presenting appropriate offerings, and targeting them has always been marketing’s essence. However, data has introduced much-needed accuracy to be present for the right people at the right place and that too at the right time. Not long ago, most marketing efforts used to rely on conjectures since there was no ready-to-digest analytics available to tell us if the idea


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09.12.2020 17:21, Великобритания Смотреть на карте

How Does Responsive Web Design Benefit Your SEO

Mobile internet accessibility and usability are increasing with each passing year. More and more people are turning to mobiles to browse the web. And with this shift, it is self-evident that websites need to fulfill the user expectations for a seamless and suitable experience.

Plus, this year, stats show how relevant mobile devices have become in people’s day-to-day lives amid the whole pandemic situation. Still, have any doubts regarding the importance of having a responsive web design for your site’s SEO in today’s world?

No worries! In this blog, we will discuss the five excellent ways in which a responsive web design works in favor of your website’s SEO and helps boost its performance in search results.


Mobile internet users are typically running out of patience, yearning for immediate solutions to their problems – which in no way implies that desktop users are fond of wasting their


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