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21.01.2021 18:08

LinkedIn Marketing Labs: 6 Free On-Demand Courses for Advertisers

The popular professional social networking site LinkedIn has recently introduced on-demand Marketing Labs video courses for advertisers to teach them how to use the platform’s ad tools to succeed.

These courses will cover a range of topics, including the basics such as introduction to LinkedIn ads, using LinkedIn’s ad targeting, analytics and reporting for LinkedIn Ads, using LinkedIn for brand awareness, lead generation, etc. Most advertisers on this platform have varying opinions about the effectiveness of LinkedIn ads, with many of them agreeing that success is usually attainable for niche industries.

Businesses that are hoping to run ads on the platform should know that LinkedIn has a history of being challenging for advertisers to use. In addition to this, using LinkedIn ads has become a hard sell due to the lack of results for a lot of marketers. On the other hand, some advertisers also claim

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18.01.2021 17:48, Австралия Смотреть на карте

LinkedIn Introduces Swipe Up Links Feature to Stories

Last year in September, LinkedIn was spotted testing out the “swipe up” links features, and after all these months, the company has finally rolled it out. Users can now add links to their LinkedIn Stories. But as of now, this feature may not be available to all users worldwide.

With the release of this feature, when a user adds a link to his/her story, it will show a “see more” swipe-up option to the story viewers. Users can add a URL to their story by tapping the newly added “link” icon available in the various LinkedIn Stories options at the top right side of their composer screen.

Other people can access this URL by simply swiping up on the screen, just like they do on other platforms with a similar feature, such as Instagram and Snapchat.

Users will also have the option for previewing and editing their links before uploading the story. You

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21.12.2020 18:12, Австралия Смотреть на карте

4 Social Media Tactics to Incorporate Into Your Digital PR Strategy

Often those marketers undertake digital PR who aim to create backlinks and brand awareness.

However, building great content and then pitching it to other people isn't that an easy earned media approach. The outreach on its own can result in a lot of marketers struggling and ultimately quitting the strategy. Although engaging a writer / publisher away from a typical persuasion email can make any marketer stand out from the boatload of emails the publisher receives every single day. However, it isn't as simple as it may sound.

Yet again, pitching your digital marketing content does not necessarily have to be dull and robotic. Building a connection on social media can be the beginning of building a long-standing professional relationship.  

This blog will discuss numerous ways of drafting outstanding media relations emails and establishing

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15.12.2020 21:40, Австралия Смотреть на карте

Best Practices for Brands to Write More Like Able Social Media Copy

Social media has become the “hangout spot” for most people today, and smart brands are actively utilizing these platforms to engage with their target audience.

If your brand, too, is looking forward to connecting with its audience on social media, it means you will most probably deploy social media advertising like running Facebook ads and building your brand presence on social networks such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and so on.

Honestly speaking, there are so many social media sites, with each of them having different length and tone requirements, so it is quite easy for a brand to get confused about which platform they should start from when it comes to social media copywriting. But fortunately, we have some best practices that brands can follow and get started with social media copywriting.

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08.12.2020 17:07, Австралия Смотреть на карте

LinkedIn Launches Sales Insights to Offer More Reliable Market Data

Amidst the rising concerns for data privacy and new measures being taken to ensure it, the sales department is still struggling to discover the right accounts, get to know their consumers, and create better sales plans. And for all that, they need data - accurate and reliable data to be precise. In the middle of this data crisis, LinkedIn has come to the rescue.

The company is considering presenting the users with more ways to put their extensive professional dataset to use. LinkedIn has introduced a new tool called “Sales Insights,” a data analytics tool that offers a real-time overview of important business opportunities depending on your selected market niche and criteria. It allows users to tap into LinkedIn's data pool of hundreds of millions of users worldwide. LinkedIn Sales Insights (LSI) is the second product the company has introduced in its Sales Solutions portfolio.

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