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16.04.2021 08:46

4 Key Questions to Ask for Successful Content Expansion

The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience.

This content writing expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People are entirely convinced that creating fresh content is the only way to help websites thrive on the web.

But in an already fast-paced environment, the drawbacks of these waves include many marketers hurriedly producing content without really grasping its primary goal.

A couple of years ago, when this blogging craze first hit the market, people started building site blogs merely because it looked like that’s what everybody else was doing at that time. However, this

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16.04.2021 07:33

5 Common Web Design Myths You Must Avoid!

We all know the importance of having a quality web design in this digital age. People around the world are spending more time than ever using their phones, laptops, etc. - around three hours daily, as per reports.

Your brand's website is most probably the first place prospects will come across your business. Your website design not only communicates information about your products or services but also reflects your style, relevance, and values. While suggestions for how an ideal web design should be omnipresent, various common misconceptions do rounds on the internet as well. In this blog, we will discuss five common  web designing  myths (and what you should consider instead) that you need to strictly steer clear of as they could potentially harm your business and bottom line alike.

MYTH 1: A WEBSITE CANNOT SERVE MULTIPLE AUDIENCES

While there might be generational or socioeconomic

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13.04.2021 13:27

Why a Website Is Essential for Making Your Business Successful

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays.

If you wish to make your business successful in the present-day marketplace, having a professional website is a must. Websites today serve as the backbone of companies that support all their digital marketing efforts. In this blog, we will discuss why a website is vital for your business success and everything you need to know about getting started with a professional site.

THE ROLE OF A WEBSITE IN MARKETING

The vital role a website plays in marketing expands to each facet of your digital marketing strategy. As the pillar of your online presence, each ad, piece of content,

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10.04.2021 07:44

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.

Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular.

In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content

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08.04.2021 11:30

YouTube Is Expanding Monetization to More Types of Content

The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content.

With this, creators can now make money through content that was not regarded as suitable for advertisers earlier.

Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become less restrictive, this has been possible.

Let’s take a look at this significant update to the YouTube Partner Program in detail below.

ADJUSTMENTS TO YOUTUBE’S ADVERTISER-FRIENDLY GUIDELINES

YouTube will now allow creators to fully monetize more types of content instead of partially monetizing them.

Creators who already are part of the YouTube Partner Program can instantly find out if a particular

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24.03.2021 22:04

SEO Copywriting: How to Fine-Tune Your Brand’s Tone of Voice

It is no secret that content plays a significant role in search engine optimization.

Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers.

However, content is not enough on its own to make you successful and help you build lasting relationships with your customers.

In reality, it is your brand’s tone of voice that resonates with your target audience.

According to reports, two-thirds of customers worldwide say that a brand’s tone of voice enables them to establish an emotional connection to it.

Think of it as, if your content is the “what,” then your tone of voice is the “how.”

The tone of voice is how your message (content) sounds to the readers.

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23.03.2021 22:56

How to Vivify Boring SEO Reports With Storytelling?

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any SEO strategy.

Even though SEO reports are vital in numerous ways, they are generally reduced to mediocre PDF templates with a general message forwarded to clients every month. If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies.

Good SEO reporting makes a huge difference when it comes to building trust with your clients. Effective customer service and results are the bread and butter of every digital marketing agency, and SEO

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02.03.2021 19:03

Twitter to Roll Out Paid Super Follow Feature That Lets Users Charge for Conte

As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year.

The step comes as the social networking site is looking to broaden its horizons to discover more ways to earn profit for itself as well as its  content  creators. Currently, advertising stands out as Twitter's primary source of revenue.

On Thursday, in an investor presentation, the  social media  company revealed that this new feature would allow users to charge followers for access to additional and exclusive content which won't be displayed to the normal followers. This exclusive material can incorporate subscriber-only deals, videos, discounts, and newsletters. People opting for this “super follow” feature would have to pay a

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01.03.2021 22:04

Google Does Not Consider Word Count as a Content Quality Factor

In the latest Google SEO office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality.

A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help.

Let’s see what Mueller had to say about this.

WILL ADDING MORE RELEVANT CONTENT HELP INCREASE RANKINGS?

The person who asked Mueller this question wanted to find out if adding more relevant content would be useful in increasing a web page’s ranking.

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26.02.2021 19:20

Government Issues New Guidelines for Regulating Social Media and OTT Platforms

On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content.

The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology.

However, the ministers said that the double standards of social media won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism.

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24.02.2021 20:30

New Guidelines Announced for Social Media Influencers for Disclosure of Promotio

The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media. ASCI pointed out that today influencer advertising has become quite popular, and the majority of posts that influencers publish are promotional, yet most of them aren’t recognized as such. This type of non-disclosure is a disservice to people and is also more or less misleading.

According to the new guidelines, all social media influencers will need to reveal whether a particular creative post (image, video, or written content) is an advertisement or not. Moreover, if there are any product placements, influencers will have to add a pre-approved disclosure label that mentions the same precisely. In addition to this, they won’t be allowed to tweak the disclosure labels and will have to stick to the permitted labels only. These new social media rules apply to all social networking

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22.02.2021 20:17

6 Visual Hierarchy Principles Every Designer Should Know

We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page.

But the question is – what is the best way to do that? The short answer is visual hierarchy.

Visual hierarchy can be defined as the arrangement of design elements in order of their importance. A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes what to focus on and in what order. It helps direct the readers’ eyes to the crucial content writing first and then to the secondary ones.

With the attention spans getting shorter and shorter, you must immediately guide the viewers’ eyes to the crucial information.

From brochures to websites to apps, these six visual hierarchy principles will help you design everything

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