Автоподбор страны, региона, города
Введите начальные буквы названия и через секунду-две выберите вариант из появившегося списка
Если такого названия в списке нет - напишите нам

Подробнее об автоподборе
Сортировать            
1 | 2 | 3 | 4 | 5 | 6       
08.05.2021 13:06

A Comprehensive Guide to the Secret Sauce of PPC Success

Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign.

To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes.

Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use.

One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features.

Integrating intent with powerful automation and intelligent human input will result in the secret sauce

...>>>



оценок: 0       Количество просмотров  просмотров: 11
01.05.2021 13:38

Why Using Guest Blogging as a Link Building Strategy Is Actually Bad for You?

For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links.

Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts.

Even today, this misconception that guest blogging can help in gaining links continues to float around.

This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly.

GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHT

In its correct sense, guest blogging is a costly affair.

...>>>



оценок: 0       Количество просмотров  просмотров: 16
16.04.2021 08:46

4 Key Questions to Ask for Successful Content Expansion

The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience.

This content writing expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People are entirely convinced that creating fresh content is the only way to help websites thrive on the web.

But in an already fast-paced environment, the drawbacks of these waves include many marketers hurriedly producing content without really grasping its primary goal.

A couple of years ago, when this blogging craze first hit the market, people started building site blogs merely because it looked like that’s what everybody else was doing at that time. However, this

...>>>



оценок: 0       Количество просмотров  просмотров: 14
13.04.2021 13:27

Why a Website Is Essential for Making Your Business Successful

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays.

If you wish to make your business successful in the present-day marketplace, having a professional website is a must. Websites today serve as the backbone of companies that support all their digital marketing efforts. In this blog, we will discuss why a website is vital for your business success and everything you need to know about getting started with a professional site.

THE ROLE OF A WEBSITE IN MARKETING

The vital role a website plays in marketing expands to each facet of your digital marketing strategy. As the pillar of your online presence, each ad, piece of content,

...>>>



оценок: 0       Количество просмотров  просмотров: 12
10.04.2021 09:19

Pinterest Launches $500K Creator Fund, A New Content Policy, Moderation Tools, a

Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive and inspiring place with these changes.” With the launch of the new content guidelines, Pinterest creators will be required to fact-check their content, practice inclusion, practice discretion for visually sensitive content, be kind and make sure any call to action they make via the platform does no harm.

Creators will have to agree to and sign the Creator Code before posting any Story Pins. They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform.

...>>>



оценок: 0       Количество просмотров  просмотров: 13
08.04.2021 11:30

YouTube Is Expanding Monetization to More Types of Content

The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content.

With this, creators can now make money through content that was not regarded as suitable for advertisers earlier.

Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become less restrictive, this has been possible.

Let’s take a look at this significant update to the YouTube Partner Program in detail below.

ADJUSTMENTS TO YOUTUBE’S ADVERTISER-FRIENDLY GUIDELINES

YouTube will now allow creators to fully monetize more types of content instead of partially monetizing them.

Creators who already are part of the YouTube Partner Program can instantly find out if a particular

...>>>



оценок: 0       Количество просмотров  просмотров: 16
08.04.2021 10:39

Facebook Analytics Will No Longer Be Available After 30 June 2021

In a recent announcement, the social media giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives.

Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come with distinctly short notice.

The company quietly published this announcement that it is shuttering Facebook Analytics at the end of June 2021 on Facebook for Business Help Center. If you visit analytics.facebook.com now, it will redirect you to the announcement that reads Facebook Analytics will no longer be accessible after 30 June 2021. However, users can still access their reports, export charts and tables, and explore insights until then. If you want to export your data into a CSV file from Facebook Analytics on your desktop,

...>>>



оценок: 0       Количество просмотров  просмотров: 16
01.04.2021 19:07

YouTube Is Testing a New Feature to Hide Video Dislike Counts

Creating content is no cakewalk, and seeing more dislikes than likes in a video could easily be one of the worst nightmares for any content creator. Moreover, recently internet trolls have begun weaponizing the “Dislike” button to convey their message and mock authentic content. Besides, sometimes these “dislikes” on a video have nothing to do with its content, thus overthrowing the whole point of having a “like” or “dislike” button.

Taking all this into consideration, the video-sharing giant YouTube announced that it is testing out a new feature that won’t display the number of dislikes on videos. While the dislike counts will not be publicly visible, the same will show up inside YouTube Studio only, meaning the “Dislike” button will still exist. In simple words, the viewers can still dislike a video, but since it won’t be displayed publicly, it will help avoid targeted online attacks by internet trolls.

...>>>



оценок: 0       Количество просмотров  просмотров: 16
30.03.2021 20:26

Impact of the COVID-19 Lockdown on Creative Concepting

While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry.

Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions on human behavior probably need to or are being reconsidered, particularly when it comes down to creative thinking.

The big question here is – in this restored focus on “pure creative thinking,” has a notable change taken place in perspective and approach towards ideation? Is there a need to polish some meta-skills and to have a deeper connection?

According to Agnello Dias, Co-Founder Taproot Dentsu, and Creative Chairman, DAN, the frantic churn

...>>>



оценок: 0       Количество просмотров  просмотров: 16
25.03.2021 17:31

YouTube Tests a New Feature That Will Auto-Detect Products in Videos

The video giant YouTube is constantly experimenting with new things, and this time it is testing a new feature that will automatically detect products in a video. It will also display a list of detected products in the video along with related products to the users. The company is testing this feature with a small group of YouTube users in the US for the time being.

In a recent post, the company said they are currently testing a new feature that presents a list of products detected in some videos along with related products. It will show up in between the video recommendations to users scrolling below the video player. As per the statement, YouTube aims to help people discover more videos and information about those products on their platform. Currently, this feature will only be visible to viewers in the US.

According to reports, YouTube started testing out this feature with a small group of users last year

...>>>



оценок: 0       Количество просмотров  просмотров: 19
23.03.2021 22:56

How to Vivify Boring SEO Reports With Storytelling?

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any SEO strategy.

Even though SEO reports are vital in numerous ways, they are generally reduced to mediocre PDF templates with a general message forwarded to clients every month. If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies.

Good SEO reporting makes a huge difference when it comes to building trust with your clients. Effective customer service and results are the bread and butter of every digital marketing agency, and SEO

...>>>



оценок: 0       Количество просмотров  просмотров: 13
22.03.2021 22:23

A Short Guide to Launching a National/International Google Ads Campaign Correctl

Launching a fresh new ad campaign is thrilling as it could involve trying out a new strategy, platform, or even market!

That being said, new campaigns are costly too. They can be volatile as they get over the learning phases.

At times, account managers will invest copiously in the initial periods to dodge the learning phases, which means the return on ad spend (ROAS) will be lesser.

Suppose you want to launch a B2B Google Ads campaign that appears globally. It is highly advisable that you begin with limited locations. Start with a single market to test your ads and keywords and prove your ROAS, strategies, etc. And then, later on, you can expand to additional locations.

Typically, all ad campaigns need anywhere between 2 to 4 weeks at the minimum to get ramped up. At that

...>>>



оценок: 0       Количество просмотров  просмотров: 15
1 | 2 | 3 | 4 | 5 | 6