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24.02.2021 20:37

YouTube Rolls Out 4K Video Support for All Android Devices

It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display.

Although people using devices with a lesser display resolution won’t get the same video quality as they would with a higher resolution screen, turning on the 4K video playback option will still benefit them.

As per a trusted source, this change was discussed late last week on the YouTube subreddit first, where people observed that the option to select 4K video playback was now available to them even though their devices didn’t have a 4K display.

Let’s assume a user has a Full HD+ phone if they boost the video resolution to its max, doing so should

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23.02.2021 19:53

Top 11 Ways to Use Google Trends for Keyword Research

Being an SEO professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment.

Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their content writing will perform.

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22.02.2021 20:29

Google on Best SEO Practices for Short News Articles

In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices for news sites, especially since it relates to uploading short articles.

According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query.

During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO practitioner who manages a news website. She wanted to know the risks of having shorter articles regarded as thin content.

Further adding to her statement, she said that she is even thinking about noindex-ing the shorter articles, which can be as short as a paragraph in length, in case this will help her website in search

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19.02.2021 21:41

Understanding Branding vs. Marketing – the Difference and Its Importance

People hear the term ‘marketing’ so many times, and yet they fail to realize that there is so much more below the surface that goes into ‘marketing’ a brand.

For instance, there is branding then there is marketing.

Marketing and Branding.

Branding and Marketing. Honestly speaking, things can get quite complicated without having clarity on the basics in the first place. So, to begin with, marketing and branding are two different things, and without knowing the difference between them, it is impossible to understand why your business needs both.

Probably by now, you might be wondering what it is that you need to know about them. And that’s exactly what this blog will discuss.

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18.02.2021 21:36

The Ultimate Guide to Selecting the Right KPIs for Your Business

Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends. Even though it is believed the more data you have, the better, a surfeit of data can actually paint a clashing picture of the performance of your business.

KPIs or Key Performance Indicators help you filter out and get straight to what is big of a deal for your business. But there are numerous factors that you need to take into consideration before promoting a metric into the omnipotent KPI slot. And even though you have already determined which key performance indicators will lead your strategic decisions, specific supporting metrics can ensure your business is on the right track to achieve your KPI goals.

ALL METRICS ARE NOT KPIS

Though businesses use both KPIs as well as metrics to calculate some facet of the performance, and key performance indicators fall within the broader definition of metrics, the

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17.02.2021 20:34

Speller100: Bing Rolls Out Large Scale Spelling Correction Globally

Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages.

According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results.

In order to tackle this particular problem, Bing has built Speller100, which as per the company itself, is “the most comprehensive spelling correction system ever made.”

After performing A/B testing, the company saw these results:

  • The number of SERPs with no results decreased by about 30%.
  • The number of times people had to reframe their search queries manually reduced by 5%.
  • The number of times people clicked on Bing’s spelling suggestion rose from single digits to 67%.
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16.02.2021 21:11

A Step by Step Guide to Conduct a Social Media Audit

We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is.

Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence.

Now that’s a fairly reasonable thing to do. In essence, a social media audit helps you find out where your business currently stands, whether or not your existing strategy is delivering the desired results, and what you should do next.

The primary reason businesses run a social media audit is to find out:

  • The total number of followers they are gaining every month viz. follower growth
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15.02.2021 17:20

Shopify Partners With Facebook to Bring Its Shop Pay Feature to Instagram

The popular eCommerce platform Shopify recently announced its partnership with Facebook to introduce its payment tool Shop Pay to Facebook and Instagram.

The new Shop Pay feature will first roll out for Instagram users, and later on, it will be made available on Facebook Shops, the platform for small businesses, in the upcoming weeks.

Once Shopify’s checkout and payment processing system, Shop Pay, is added, users will be able to use it to complete their purchases. This is undoubtedly an excellent addition to the existing payment options available to buyers as it will offer them a much more secure and convenient experience on the platform.

PayPal and manually typing the credit or debit card details were the only payment options available to shoppers currently. According to reports, the Facebook Pay payment system offers all these payment

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12.02.2021 18:23

Video Marketing: How to Determine the Ideal Length for Your Videos?

Are you familiar with the term “video marketing?”

Well, in case you are not yet aware of it, you should know it is incredible! And we are not just saying it reliable data back this statement. You can look up the statistics on the web yourself!

Customers are increasingly purchasing from brands whose video ads they have viewed earlier. In fact, video marketers also agree that videos help them make their target consumers better understand their brand’s products and services.

When it comes to video marketing, businesses typically get stuck with two primary questions:

  • What type of videos should we create?
  • How long should our videos ideally be?

That is precisely what we will discuss in this blog to help you successfully make the most out of

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11.02.2021 20:06

5 Reasons Why You Should Start Using Google and Bing Advertising Right Away

When it comes to online advertising, there is an array of options available in the market today. However, Google and Bing Advertising have turned out to be the best advertising platforms among all these. But it is crucial to understand why you should pick one alternative as against the other. This blog will discuss how Google and Bing Advertising fits into your overall strategy to boost your online presence. Let’s dive into the five reasons why you should start using Google and Bing advertising right away!

#1 ATTRACT NEW CUSTOMERS

Both Google and Bing enjoy billions of searches every month and, in the case of Google, every day. This is a known fact that a vast majority of users use Google to search for products or services. In fact, there might be hundreds and thousands of searchers looking for a product or service similar to yours right now. So, if you manage to get your brand on the first search engine

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10.02.2021 20:26

Google Publishes Manual Penalties for Violation of News & Discover Policies

Google has added a whole new set of manual action penalties for violating Google News and Google Discover guidelines.

This notes the first-ever time a site could get a manual action penalty for contravening Google News and Google Discover policies. Earlier, the search engine only restricted manual actions to contraventions of Google Search.

However, that doesn’t imply Google has not been imposing its guidelines around News and Discover. Of course, it has. But up until now, these impositions were automated, whereas now they will be manual.

The difference is that unlike an automated penalty, a human reviewer at Google issues a manual penalty after they ascertain that a particular website is not in compliance with the search engine’s guidelines.

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03.02.2021 21:33

How Can E-Commerce Startups Stand Out Using Digital Marketing?

Time has never been more favorable for eCommerce than now. In the light of the downturn brought about by this pandemic, eCommerce has given salvation for the businesses and customers worldwide to carry on a bit of pretense of a normal life amid the strenuous lockdowns. It was the fear of the coronavirus that led even the most traditional consumers and those from second and third-tier markets to look up their requirements online. And now, even as life is gradually stumbling back to normality, we all have become used to the new way of living our life the eCommerce upsurge is not showing any signs of dropping off, at least not anytime soon.

During this period, a significant shift has been observed in consumer behavior, with most people increasingly inclined towards online shopping, including many first timers. Moreover, according to reliable reports, the eCommerce sector is recording higher GMVs (Gross Merchandising Values) in contrast

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