Автоподбор страны, региона, города
Введите начальные буквы названия и через секунду-две выберите вариант из появившегося списка
Если такого названия в списке нет - напишите нам

Подробнее об автоподборе
Сортировать            
1 | 2 | 3 | 4 | 5 | 6       
22.06.2021 12:36

Common Mistakes Digital Marketers Make When Analyzing Data

Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy.

Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions.

Here is the list of Common mistakes digital marketers make when analyzing data:

  1. Ignoring micro-conversions: Traffic on your platform converts through micro and macro conversions. Interactions like newsletter sign-ups, video view, time on site, bounce rate reduction, etc., are called micro-conversions.

Macro-conversion includes activities like an e-commerce transaction or a lead form fill. For marketers,

...>>>



оценок: 0       Количество просмотров  просмотров: 34
04.06.2021 13:18

Google Rolls Out Broad Core Algorithm Update

Every year Google rolls out thousands of updates to improve the quality of search results. However, Google is in the news for the core algorithm updates that it has rolled out on 2nd June, 21, and the other part of the same update is releasing in July.

This time Google has released a broad core algorithm update which impacts the Google search overall. The main focus of this rollout is to improve search relevance.

This update has raised concerns among site owners regarding their site ranking on Google search engine page as some noticed a drop in their ranking, and some witnessed traffic spikes. There is a mixed response from site owners. 

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.

...>>>



оценок: 0       Количество просмотров  просмотров: 35
21.05.2021 13:27

Audience Targeting Without Third-Party Cookies: Here’s What You Need to Know

Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these cookies vanish. However, these businesses should be a little less panicked and a little more thrilled. The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity. How? As substitutes to third-party cookies come to light, advertisers may actually come across better audience targeting and acquisition methods.

Third-party cookies have not always been flawless. In fact, their quality was mostly reliant on factors like techniques used by the data provider, data’s recency and latency, and any associated purchase

...>>>



оценок: 0       Количество просмотров  просмотров: 40
08.05.2021 13:06

A Comprehensive Guide to the Secret Sauce of PPC Success

Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign.

To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes.

Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use.

One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features.

Integrating intent with powerful automation and intelligent human input will result in the secret sauce

...>>>



оценок: 0       Количество просмотров  просмотров: 33
01.05.2021 13:38

Why Using Guest Blogging as a Link Building Strategy Is Actually Bad for You?

For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links.

Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts.

Even today, this misconception that guest blogging can help in gaining links continues to float around.

This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly.

GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHT

In its correct sense, guest blogging is a costly affair.

...>>>



оценок: 0       Количество просмотров  просмотров: 43
16.04.2021 08:46

4 Key Questions to Ask for Successful Content Expansion

The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience.

This content writing expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People are entirely convinced that creating fresh content is the only way to help websites thrive on the web.

But in an already fast-paced environment, the drawbacks of these waves include many marketers hurriedly producing content without really grasping its primary goal.

A couple of years ago, when this blogging craze first hit the market, people started building site blogs merely because it looked like that’s what everybody else was doing at that time. However, this

...>>>



оценок: 0       Количество просмотров  просмотров: 38
13.04.2021 13:27

Why a Website Is Essential for Making Your Business Successful

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays.

If you wish to make your business successful in the present-day marketplace, having a professional website is a must. Websites today serve as the backbone of companies that support all their digital marketing efforts. In this blog, we will discuss why a website is vital for your business success and everything you need to know about getting started with a professional site.

THE ROLE OF A WEBSITE IN MARKETING

The vital role a website plays in marketing expands to each facet of your digital marketing strategy. As the pillar of your online presence, each ad, piece of content,

...>>>



оценок: 0       Количество просмотров  просмотров: 35
10.04.2021 09:19

Pinterest Launches $500K Creator Fund, A New Content Policy, Moderation Tools, a

Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive and inspiring place with these changes.” With the launch of the new content guidelines, Pinterest creators will be required to fact-check their content, practice inclusion, practice discretion for visually sensitive content, be kind and make sure any call to action they make via the platform does no harm.

Creators will have to agree to and sign the Creator Code before posting any Story Pins. They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform.

...>>>



оценок: 0       Количество просмотров  просмотров: 39
08.04.2021 11:30

YouTube Is Expanding Monetization to More Types of Content

The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content.

With this, creators can now make money through content that was not regarded as suitable for advertisers earlier.

Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become less restrictive, this has been possible.

Let’s take a look at this significant update to the YouTube Partner Program in detail below.

ADJUSTMENTS TO YOUTUBE’S ADVERTISER-FRIENDLY GUIDELINES

YouTube will now allow creators to fully monetize more types of content instead of partially monetizing them.

Creators who already are part of the YouTube Partner Program can instantly find out if a particular

...>>>



оценок: 0       Количество просмотров  просмотров: 37
08.04.2021 10:39

Facebook Analytics Will No Longer Be Available After 30 June 2021

In a recent announcement, the social media giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives.

Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come with distinctly short notice.

The company quietly published this announcement that it is shuttering Facebook Analytics at the end of June 2021 on Facebook for Business Help Center. If you visit analytics.facebook.com now, it will redirect you to the announcement that reads Facebook Analytics will no longer be accessible after 30 June 2021. However, users can still access their reports, export charts and tables, and explore insights until then. If you want to export your data into a CSV file from Facebook Analytics on your desktop,

...>>>



оценок: 0       Количество просмотров  просмотров: 37
01.04.2021 19:07

YouTube Is Testing a New Feature to Hide Video Dislike Counts

Creating content is no cakewalk, and seeing more dislikes than likes in a video could easily be one of the worst nightmares for any content creator. Moreover, recently internet trolls have begun weaponizing the “Dislike” button to convey their message and mock authentic content. Besides, sometimes these “dislikes” on a video have nothing to do with its content, thus overthrowing the whole point of having a “like” or “dislike” button.

Taking all this into consideration, the video-sharing giant YouTube announced that it is testing out a new feature that won’t display the number of dislikes on videos. While the dislike counts will not be publicly visible, the same will show up inside YouTube Studio only, meaning the “Dislike” button will still exist. In simple words, the viewers can still dislike a video, but since it won’t be displayed publicly, it will help avoid targeted online attacks by internet trolls.

...>>>



оценок: 0       Количество просмотров  просмотров: 34
30.03.2021 20:26

Impact of the COVID-19 Lockdown on Creative Concepting

While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry.

Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions on human behavior probably need to or are being reconsidered, particularly when it comes down to creative thinking.

The big question here is – in this restored focus on “pure creative thinking,” has a notable change taken place in perspective and approach towards ideation? Is there a need to polish some meta-skills and to have a deeper connection?

According to Agnello Dias, Co-Founder Taproot Dentsu, and Creative Chairman, DAN, the frantic churn

...>>>



оценок: 0       Количество просмотров  просмотров: 35
1 | 2 | 3 | 4 | 5 | 6