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22.06.2021 11:36

Common Mistakes Digital Marketers Make When Analyzing Data

Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy.

Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions.

Here is the list of Common mistakes digital marketers make when analyzing data:

  1. Ignoring micro-conversions: Traffic on your platform converts through micro and macro conversions. Interactions like newsletter sign-ups, video view, time on site, bounce rate reduction, etc., are called micro-conversions.

Macro-conversion includes activities like an e-commerce transaction or a lead form fill. For marketers,

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22.06.2021 09:19

Reasons Why Nano-influencers Are Rising!

Who are nano-influencers?

Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche.

These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like. 

Today brands are collaborating with these nano-influencers to market their brand. 

You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities?

Reasons why brands collaborate with nano-influencers:

Trust and Engagement:

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04.06.2021 12:18

Google Rolls Out Broad Core Algorithm Update

Every year Google rolls out thousands of updates to improve the quality of search results. However, Google is in the news for the core algorithm updates that it has rolled out on 2nd June, 21, and the other part of the same update is releasing in July.

This time Google has released a broad core algorithm update which impacts the Google search overall. The main focus of this rollout is to improve search relevance.

This update has raised concerns among site owners regarding their site ranking on Google search engine page as some noticed a drop in their ranking, and some witnessed traffic spikes. There is a mixed response from site owners. 

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.

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04.06.2021 09:38

Facebook takes initiative towards the mental well-being Facebook and Instagram

On 26th May, Facebook Inc declared that users of Instagram and Facebook will now have the option of hiding like counts on their posts from the public. This change gives more power in the hands of users to use it as per their interest. So, now before sharing a post, you can choose to hide like counts. 

On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings. Once selected, it is applicable for all the posts visible on your page. They have gone one step ahead and given more control by allowing users to turn this setting on and off after sharing the post. These two controls will be rolled out soon for Facebook as well.

Today social media platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot

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22.04.2021 16:43

Why PWAs (Progressive Web Apps) Are Set to Dominate in the Future

If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While these are designed for daily website users, they offer numerous features exclusive to native applications only.

Even though many businesses are “really” into the idea of developing native apps, to tell the truth, this approach can be a struggle for the developers. Building a native application comes with many responsibilities, including updating them regularly, handling user reviews, drawing downloads, paying a 30% share of each sale (including in-app purchases and paid apps) to most stores, which makes sense. In 2020, Apple earned over $64 billion from the App Store, according to reports.

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05.03.2021 22:15

7 New Google My Business Updates You May Have Missed

Google has introduced various new features in Google My Business since this pandemic started.

Chances are, just like many other people, you, too, might have missed out on these new updates amid the chaos caused by this crisis.

But if you are running a local business, you must know about these recently added features and characteristics to make the most out of this incredible platform and boost your local search presence.

In this post, we will go through the seven new changes made to Google My Business during this pandemic that all local business owners need to check out. Let’s dive in!

  1. Health and Safety Features

Last year, back in 2020, Google My Business added new features to allow searchers to make better-informed decisions regarding the health standards at local physical stores they might visit.

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02.03.2021 20:21

Top 3 SEO Content Writing Skills You Need to Succeed

We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself.

SEO content writers are familiar with this just as well as anybody else.

If you wish to enter the digital marketing industry as a content marketer, you may be a little surprised to know that powerful writing skills are essential but not enough.

When it comes to creating search-optimized content, it takes more than just good writing chops to succeed. There are many SEO concepts that content writers should be well-acquainted with if they plan to do their job nicely by creating content that ranks well for their clients or company.

In this blog, we will look at the top three skills every SEO content writer must have if they wish to succeed in this industry.

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02.03.2021 18:03

Twitter to Roll Out Paid Super Follow Feature That Lets Users Charge for Conte

As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year.

The step comes as the social networking site is looking to broaden its horizons to discover more ways to earn profit for itself as well as its  content  creators. Currently, advertising stands out as Twitter's primary source of revenue.

On Thursday, in an investor presentation, the  social media  company revealed that this new feature would allow users to charge followers for access to additional and exclusive content which won't be displayed to the normal followers. This exclusive material can incorporate subscriber-only deals, videos, discounts, and newsletters. People opting for this “super follow” feature would have to pay a

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01.03.2021 19:34

Twitter Relaunches Its Review Before You Tweet Experiment on iOS

The microblogging platform Twitter has brought back its “review before you tweet” prompt that encouraged users to review their tweets that can be regarded as potentially offensive or harmful for others. The platform is testing it only for iOS users for the time being.

In its recent tweet, the Twitter Support team announced the relaunch of this experiment. Sometimes, in the heat of the moment, people tend to say a few things they don't really mean and regret later. That's why the platform has relaunched this experiment that prompts users to review their reply that is potentially offensive or harmful for other people. Adding to this statement, Twitter Support further said that if a user thinks s / he has received a prompt by mistake, they can share their feedback with the team to help the company improve this feature.

Last year, in May 2020, the platform had started testing the beta version of this feature on iOS, which

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01.03.2021 17:03

Pinterest Powers up Creators With New Tools During Stressful Times

Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit users in their current lives and the way they planned in the hour.

This ever-lasting pandemic not only changed our lives out in the physical world but also transformed our digital lives altogether. It shifted the demands people placed on familiar tools. Marketers must pay attention to these changes on social media platforms. The trends cut deep into the human experience for creators of these communities.

Long before the pandemic emerged, the platform knew the tendency for ‘pinners’ (a fancy name for Pinterest

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01.03.2021 15:44

Spotify Brings Instagram Stories Format to Spotify Playlists With Clips

Jumping on the “Stories” bandwagon, Spotify has announced Spotify Clips. On Monday, at its Stream On event, the music giant introduced Spotify Clips that are much like Instagram and Snapchat Stories. They will be available on Spotify playlists and let artists connect with audiences and fans in a new, different way.

Stories are a temporary way to share photos and videos that automatically vanish after 24 hours typically. Without a doubt, users love this format simply because it provides them with a way to share moments from their daily life for a short time. But the continually growing launch of these Stories across various platforms is becoming a piece of a running joke lately as they are even available on platforms where they don't really fit. However, it only seems natural or somewhat inevitable that a popular app like Spotify would want to jump on the “Stories” bandwagon too.

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26.02.2021 18:20

Government Issues New Guidelines for Regulating Social Media and OTT Platforms

On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content.

The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology.

However, the ministers said that the double standards of social media won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism.

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