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22.06.2021 10:19

Reasons Why Nano-influencers Are Rising!

Who are nano-influencers?

Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche.

These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like. 

Today brands are collaborating with these nano-influencers to market their brand. 

You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities?

Reasons why brands collaborate with nano-influencers:

Trust and Engagement:

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04.06.2021 10:38

Facebook takes initiative towards the mental well-being Facebook and Instagram

On 26th May, Facebook Inc declared that users of Instagram and Facebook will now have the option of hiding like counts on their posts from the public. This change gives more power in the hands of users to use it as per their interest. So, now before sharing a post, you can choose to hide like counts. 

On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings. Once selected, it is applicable for all the posts visible on your page. They have gone one step ahead and given more control by allowing users to turn this setting on and off after sharing the post. These two controls will be rolled out soon for Facebook as well.

Today social media platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot

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21.05.2021 11:01

A Quick Guide to Fixing a Boring Company Blog

Company blogs can undoubtedly give your SEO that much-needed boost. But if it’s boring, it won’t benefit you in any way. Most organizations fail to make their blogs genuinely interesting, and that’s probably one of the primary reasons they are unable to gain traction with SEO, despite their content marketing efforts. So even though you have guest bloggers and neat stock images, your company blog might be missing the mark.

The bottom line is that if your blog does not elicit any engagement, emotions, or sharing among your audience, even all the top-ranking keywords in the world won’t be able to give it any boost. So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO.

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08.05.2021 11:01

Understanding How Mobile-First and Core Web Vitals Go Hand-in-Hand for Page Expe

The implementation of mobile-first indexing, which was long-awaited, is now finally upon us. That is to say, the search giant Google will disregard the content visible only on the desktop from this point onwards. For several years, mobile-first has been Google’s priority as user experience has become one of the most important things now, if not “the most important.”

Google will shortly roll out the Page Experience update as a whole now. According to the company, “page experience signal measures aspects of how users perceive the experience of interacting with a web page.”

It comprises five main Search signals. Hopefully, you know at least four of these signals, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial, as they have been effective for a while now. Google has rolled out and updated the guidelines for each of these as it is

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22.04.2021 17:43

Why PWAs (Progressive Web Apps) Are Set to Dominate in the Future

If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While these are designed for daily website users, they offer numerous features exclusive to native applications only.

Even though many businesses are “really” into the idea of developing native apps, to tell the truth, this approach can be a struggle for the developers. Building a native application comes with many responsibilities, including updating them regularly, handling user reviews, drawing downloads, paying a 30% share of each sale (including in-app purchases and paid apps) to most stores, which makes sense. In 2020, Apple earned over $64 billion from the App Store, according to reports.

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16.04.2021 07:33

5 Common Web Design Myths You Must Avoid!

We all know the importance of having a quality web design in this digital age. People around the world are spending more time than ever using their phones, laptops, etc. - around three hours daily, as per reports.

Your brand's website is most probably the first place prospects will come across your business. Your website design not only communicates information about your products or services but also reflects your style, relevance, and values. While suggestions for how an ideal web design should be omnipresent, various common misconceptions do rounds on the internet as well. In this blog, we will discuss five common  web designing  myths (and what you should consider instead) that you need to strictly steer clear of as they could potentially harm your business and bottom line alike.

MYTH 1: A WEBSITE CANNOT SERVE MULTIPLE AUDIENCES

While there might be generational or socioeconomic

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13.04.2021 11:47

Takeaways From Google’s Guide: How to Boost Offline Sales for Local Businesses

The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales. It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP.

The latest search trends and research by Google demonstrate how local businesses can make more money. Comprehending all the ways people are trying to discover businesses will help generate more sales.

Google shared that different kinds of searches are increasing exponentially for local retail.

These three types of searches are particularly displaying dramatic growth:

  • The first type includes searches for local businesses
  • The second type comprises searches for local businesses that have something specific in stock
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10.04.2021 07:44

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.

Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular.

In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content

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08.04.2021 09:50

Digital Marketing News: What’s New With Microsoft Advertising, Google Ads, Insta

Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other digital marketing news, just in case you missed it. So, let’s take a quick look at some important updates from these popular platforms without wasting time.

MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONS

Microsoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers. It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts.

Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause

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08.04.2021 08:53

Facebook Introduces New Features Giving More Control to Users Their News Feed

Popular social networking company Facebook is all set to introduce some new features to give users more control over their news feed. This update would mainly focus on what shows up on users' news feed and who can comment on their posts. On Wednesday, Facebook announced these changes along with several other updates, all of which are aimed at increasing transparency on the platform and intended to build trust among Facebook users on how the platform's algorithms work.

Nick Clegg, Facebook’s VP of Global Affairs, said he had a problem with the way some people claimed that Facebook’s algorithms intended to fuel polarization and meant to manipulate the users for monetary gains. Further, Clegg said that these new features announced by Facebook are part of the company’s broader move to show people that their experience on the platform only depends on their ‘own’ relationship with Facebook’s algorithm.

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26.03.2021 20:49

Understanding What Online Reputation Management Really Means

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online reputation isn’t up to the mark, it could turn more eyes towards them or that if they start addressing their customers’ complaints head-on, it will result in more complaints flooding in.

Improving and maintaining an online reputation needs a special skill set. Nevertheless, most digital marketing agencies can agree that many of their potential clients don’t “really” understand what online reputation management means. It does not involve wickedly playing the system to remove genuine criticisms of a brand from the web. Likewise, in the same way, it isn’t whining, grumbling, or anything

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25.03.2021 16:51

Facebook Is Testing a New Green Screen Feature for Special Effects on Stories

The social networking giant Facebook is testing out a new “Green Screen” feature for Facebook Stories. This new tool will let you use a still image or video as the background for your Stories on Facebook. It is pretty much similar to the Green Screen effect available on Facebook-owned Instagram.

However, users can use this feature as an editing tool on Facebook, unlike on Instagram, where it is available as an AR filter or effect. It will appear on the top of the “Create Story” section along with the other options, including Text, Boomerang, and Selfies. Users can add an image or video from their gallery by tapping on the “Green Screen” option. After that, they can either tap to click a photo or hold to record a video against the chosen background. Upon selecting it, the feature is labeled as “Green Screen by Instagram” at the bottom, as per the screenshots shared by Mamun Billah, who spotted it.

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