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10.04.2021 07:44

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.

Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular.

In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content

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08.04.2021 09:50

Digital Marketing News: What’s New With Microsoft Advertising, Google Ads, Insta

Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other digital marketing news, just in case you missed it. So, let’s take a quick look at some important updates from these popular platforms without wasting time.

MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONS

Microsoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers. It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts.

Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause

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08.04.2021 08:53

Facebook Introduces New Features Giving More Control to Users Their News Feed

Popular social networking company Facebook is all set to introduce some new features to give users more control over their news feed. This update would mainly focus on what shows up on users' news feed and who can comment on their posts. On Wednesday, Facebook announced these changes along with several other updates, all of which are aimed at increasing transparency on the platform and intended to build trust among Facebook users on how the platform's algorithms work.

Nick Clegg, Facebook’s VP of Global Affairs, said he had a problem with the way some people claimed that Facebook’s algorithms intended to fuel polarization and meant to manipulate the users for monetary gains. Further, Clegg said that these new features announced by Facebook are part of the company’s broader move to show people that their experience on the platform only depends on their ‘own’ relationship with Facebook’s algorithm.

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26.03.2021 20:49

Understanding What Online Reputation Management Really Means

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online reputation isn’t up to the mark, it could turn more eyes towards them or that if they start addressing their customers’ complaints head-on, it will result in more complaints flooding in.

Improving and maintaining an online reputation needs a special skill set. Nevertheless, most digital marketing agencies can agree that many of their potential clients don’t “really” understand what online reputation management means. It does not involve wickedly playing the system to remove genuine criticisms of a brand from the web. Likewise, in the same way, it isn’t whining, grumbling, or anything

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25.03.2021 16:51

Facebook Is Testing a New Green Screen Feature for Special Effects on Stories

The social networking giant Facebook is testing out a new “Green Screen” feature for Facebook Stories. This new tool will let you use a still image or video as the background for your Stories on Facebook. It is pretty much similar to the Green Screen effect available on Facebook-owned Instagram.

However, users can use this feature as an editing tool on Facebook, unlike on Instagram, where it is available as an AR filter or effect. It will appear on the top of the “Create Story” section along with the other options, including Text, Boomerang, and Selfies. Users can add an image or video from their gallery by tapping on the “Green Screen” option. After that, they can either tap to click a photo or hold to record a video against the chosen background. Upon selecting it, the feature is labeled as “Green Screen by Instagram” at the bottom, as per the screenshots shared by Mamun Billah, who spotted it.

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24.03.2021 22:04

SEO Copywriting: How to Fine-Tune Your Brand’s Tone of Voice

It is no secret that content plays a significant role in search engine optimization.

Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers.

However, content is not enough on its own to make you successful and help you build lasting relationships with your customers.

In reality, it is your brand’s tone of voice that resonates with your target audience.

According to reports, two-thirds of customers worldwide say that a brand’s tone of voice enables them to establish an emotional connection to it.

Think of it as, if your content is the “what,” then your tone of voice is the “how.”

The tone of voice is how your message (content) sounds to the readers.

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23.03.2021 21:55

Understanding the Relation Between SEM, SEO, and Ecommerce

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO.

You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or perhaps you are curious to know why you should bid on your own branded keywords?

Let’s try and understand the relationship between SEO, SEM, and eCommerce with an example. Suppose these three channels are games played on the same ground (SERPs) with the same ball (platforms), but the rules, pattern, the position of the players, goals to win, and variables are all different.

Now while a few players (viz. advertisers) put in everything they have into playing one game only, the real athletes (viz. performance marketers) who play a mix of these games and grasp the standard skill

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22.03.2021 20:59

How to Make the Most Out of Your Landing Pages

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion.

Curious about those leads that do not convert?

Well, neglect them at your own risk!

Being data-driven marketers, we are acutely familiar with the fact that the majority of the site visitors won’t ever convert. In fact, in a few industries, conversion rates can be as low as 1-2%. But does that mean the rest of the 98-99% visitors that don’t convert are useless? No. There are numerous ways you can boost your chances of converting more site visitors gradually and extract more value from your landing pages.

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19.03.2021 19:06

4 Ways Marketers Can Start Using AI for Better Results

Artificial intelligence is no more the future of marketing it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our smartphones. Artificial intelligence is progressively becoming a central part of numerous industries and has various use cases, particularly in marketing. All businesses, big or small, have begun using AI to some extent to upgrade their website, products, and customer experience over time. If reports are to be believed, the top-performing organizations are more than 2x likely than their peers to use AI for marketing purposes. One thing can be said for sure that artificial intelligence is much more than just another marketing jargon. If truth be told, it is a bandwagon that, as a marketer, you should undoubtedly get on.

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18.03.2021 18:02

Google Explains the Volatility of Featured Snippets in Search

At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google's John Mueller explained the reasons featured snippets visibility changes.

FEATURED SNIPPETS VOLATILITY IN SEARCH

At the start of March 2021, featured snippets seemed to vanish from Google search results. Some people called it historic lows.

However, Google has not provided much information on this until recently.

In a recent Google Search Central office-hours hangout, John Mueller, Senior Webmaster Trends Analyst at Google, explained why featured snippets are not always stable on the search engine results pages.

WAS FEATURED SNIPPETS VOLATILITY INTENTIONAL?

A person asked Mueller if this removal of the featured

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11.03.2021 20:21

YouTube: Bad News for Content Creators in India and Other Countries

Google’s recent announcement might come across as “bad news” to YouTube content creators in India and other countries. The search engine informed all YouTubers via email that it will have to cut US taxes from payments to creators outside the United States. This means the US YouTube creators won’t have to bear any extra tax burden. Google may start deducting this additional tax from YouTube creators outside of the US from June 2021.

In its official message, Google said that it would be asking YouTubers to submit their tax information in AdSense over the next couple of weeks. The search giant will use this data to ascertain the right amount of taxes to be deducted, if applicable. Further adding to this statement, the company said in case any YouTuber does not give their tax information by May 31, 2021, it might need to cut up to 24% of their total earnings worldwide.

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10.03.2021 21:26

4 Simple Yet Influential Tricks for Crafting Persuasive Ad Copy

A quick question – in order to grow your business online, what is the most crucial thing?

You got that right it’s traffic!

And the fastest method to drive more traffic for the majority of online businesses is through advertising.

Online advertising is a game of inches. Even the slightest shift in your ad response rate can spark a substantial boost in your overall profitability. When giving away multiple dollars to digital advertising platforms such as Google and Facebook, you must also make sure to craft an excellent ad copy that can genuinely drive and convince the viewers.

In this blog post, we will discuss four simple yet influential tricks for crafting persuasive ad copies to help you get the most out of your advertising efforts and boost your return on investment.

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