Автоподбор страны, региона, города
Введите начальные буквы названия и через секунду-две выберите вариант из появившегося списка
Если такого названия в списке нет - напишите нам

Подробнее об автоподборе
Сортировать            
1 | 2 | 3       
22.06.2021 12:36

Common Mistakes Digital Marketers Make When Analyzing Data

Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy.

Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions.

Here is the list of Common mistakes digital marketers make when analyzing data:

  1. Ignoring micro-conversions: Traffic on your platform converts through micro and macro conversions. Interactions like newsletter sign-ups, video view, time on site, bounce rate reduction, etc., are called micro-conversions.

Macro-conversion includes activities like an e-commerce transaction or a lead form fill. For marketers,

...>>>



оценок: 0       Количество просмотров  просмотров: 14
04.06.2021 13:18

Google Rolls Out Broad Core Algorithm Update

Every year Google rolls out thousands of updates to improve the quality of search results. However, Google is in the news for the core algorithm updates that it has rolled out on 2nd June, 21, and the other part of the same update is releasing in July.

This time Google has released a broad core algorithm update which impacts the Google search overall. The main focus of this rollout is to improve search relevance.

This update has raised concerns among site owners regarding their site ranking on Google search engine page as some noticed a drop in their ranking, and some witnessed traffic spikes. There is a mixed response from site owners. 

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.

...>>>



оценок: 0       Количество просмотров  просмотров: 19
21.05.2021 13:27

Audience Targeting Without Third-Party Cookies: Here’s What You Need to Know

Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these cookies vanish. However, these businesses should be a little less panicked and a little more thrilled. The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity. How? As substitutes to third-party cookies come to light, advertisers may actually come across better audience targeting and acquisition methods.

Third-party cookies have not always been flawless. In fact, their quality was mostly reliant on factors like techniques used by the data provider, data’s recency and latency, and any associated purchase

...>>>



оценок: 0       Количество просмотров  просмотров: 22
10.04.2021 09:19

Pinterest Launches $500K Creator Fund, A New Content Policy, Moderation Tools, a

Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive and inspiring place with these changes.” With the launch of the new content guidelines, Pinterest creators will be required to fact-check their content, practice inclusion, practice discretion for visually sensitive content, be kind and make sure any call to action they make via the platform does no harm.

Creators will have to agree to and sign the Creator Code before posting any Story Pins. They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform.

...>>>



оценок: 0       Количество просмотров  просмотров: 22
08.04.2021 11:30

YouTube Is Expanding Monetization to More Types of Content

The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content.

With this, creators can now make money through content that was not regarded as suitable for advertisers earlier.

Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become less restrictive, this has been possible.

Let’s take a look at this significant update to the YouTube Partner Program in detail below.

ADJUSTMENTS TO YOUTUBE’S ADVERTISER-FRIENDLY GUIDELINES

YouTube will now allow creators to fully monetize more types of content instead of partially monetizing them.

Creators who already are part of the YouTube Partner Program can instantly find out if a particular

...>>>



оценок: 0       Количество просмотров  просмотров: 25
01.04.2021 19:07

YouTube Is Testing a New Feature to Hide Video Dislike Counts

Creating content is no cakewalk, and seeing more dislikes than likes in a video could easily be one of the worst nightmares for any content creator. Moreover, recently internet trolls have begun weaponizing the “Dislike” button to convey their message and mock authentic content. Besides, sometimes these “dislikes” on a video have nothing to do with its content, thus overthrowing the whole point of having a “like” or “dislike” button.

Taking all this into consideration, the video-sharing giant YouTube announced that it is testing out a new feature that won’t display the number of dislikes on videos. While the dislike counts will not be publicly visible, the same will show up inside YouTube Studio only, meaning the “Dislike” button will still exist. In simple words, the viewers can still dislike a video, but since it won’t be displayed publicly, it will help avoid targeted online attacks by internet trolls.

...>>>



оценок: 0       Количество просмотров  просмотров: 26
30.03.2021 20:26

Impact of the COVID-19 Lockdown on Creative Concepting

While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry.

Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions on human behavior probably need to or are being reconsidered, particularly when it comes down to creative thinking.

The big question here is – in this restored focus on “pure creative thinking,” has a notable change taken place in perspective and approach towards ideation? Is there a need to polish some meta-skills and to have a deeper connection?

According to Agnello Dias, Co-Founder Taproot Dentsu, and Creative Chairman, DAN, the frantic churn

...>>>



оценок: 0       Количество просмотров  просмотров: 26
25.03.2021 17:31

YouTube Tests a New Feature That Will Auto-Detect Products in Videos

The video giant YouTube is constantly experimenting with new things, and this time it is testing a new feature that will automatically detect products in a video. It will also display a list of detected products in the video along with related products to the users. The company is testing this feature with a small group of YouTube users in the US for the time being.

In a recent post, the company said they are currently testing a new feature that presents a list of products detected in some videos along with related products. It will show up in between the video recommendations to users scrolling below the video player. As per the statement, YouTube aims to help people discover more videos and information about those products on their platform. Currently, this feature will only be visible to viewers in the US.

According to reports, YouTube started testing out this feature with a small group of users last year

...>>>



оценок: 0       Количество просмотров  просмотров: 29
18.03.2021 20:31

7 Major Channels You Can Take Advantage of to Drive Traffic to Your Website

If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly.

On the absolute top level, these include every possible way to drive traffic to your site. By all means, you can drill this down to particular websites, but we'll get into that in a while.

Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site.

Let's discuss how to utilize these major channels to drive traffic to your website and drill down into each of them.

EVERY POSSIBLE WAY TO GET TRAFFIC TO YOUR WEBSITE

Here are the seven major channels you can utilize to drive traffic to your website:

...>>>



оценок: 0       Количество просмотров  просмотров: 22
05.03.2021 23:15

7 New Google My Business Updates You May Have Missed

Google has introduced various new features in Google My Business since this pandemic started.

Chances are, just like many other people, you, too, might have missed out on these new updates amid the chaos caused by this crisis.

But if you are running a local business, you must know about these recently added features and characteristics to make the most out of this incredible platform and boost your local search presence.

In this post, we will go through the seven new changes made to Google My Business during this pandemic that all local business owners need to check out. Let’s dive in!

  1. Health and Safety Features

Last year, back in 2020, Google My Business added new features to allow searchers to make better-informed decisions regarding the health standards at local physical stores they might visit.

...>>>



оценок: 0       Количество просмотров  просмотров: 38
03.03.2021 20:53

How to Make Your Business Prosper Amidst Digital Marketing Chaos

As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns. This results in lesser exposure and diminishing revenue. Generally, this takes place slowly and bit by bit until it reaches a turning point when the marketers, at last, understand that they need to take significant steps to get back in the game.

Marketing is undoubtedly a rapidly ever-evolving field. Therefore as entrepreneurs, we must keep pace with it to stay competitive and productive.

In the middle of this digital marketing chaos, it has really come down to adapt or die. The key is to proactively adapt eternally, not only to survive but to thrive.

THE DEVOLUTION OF FACEBOOK GENERATES UNCERTAINTY

There used to be a time when Facebook was like a dream come true for marketing professionals. However, if you ask about it from those same marketers today,

...>>>



оценок: 0       Количество просмотров  просмотров: 27
02.03.2021 21:21

Top 3 SEO Content Writing Skills You Need to Succeed

We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself.

SEO content writers are familiar with this just as well as anybody else.

If you wish to enter the digital marketing industry as a content marketer, you may be a little surprised to know that powerful writing skills are essential but not enough.

When it comes to creating search-optimized content, it takes more than just good writing chops to succeed. There are many SEO concepts that content writers should be well-acquainted with if they plan to do their job nicely by creating content that ranks well for their clients or company.

In this blog, we will look at the top three skills every SEO content writer must have if they wish to succeed in this industry.

...>>>



оценок: 0       Количество просмотров  просмотров: 25
1 | 2 | 3