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26.02.2021 18:20

Government Issues New Guidelines for Regulating Social Media and OTT Platforms

On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content.

The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology.

However, the ministers said that the double standards of social media won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism.

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23.02.2021 17:53

Everything You Need to Know About CRM and Why Do You Need It

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management).

If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining a CRM strategy in your company, you would probably want to have a tool that helps you carry it out. But before we dive into all the technical details, let us start by asking a more foundational question – what is CRM, and why does your business need it?

WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)?

When you’re just a small business startup hitting the trail with a couple of customers, you probably won’t need any help with memorizing their details like what they do, how they became your customer and other specifics that compose the relationship between

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22.02.2021 19:17

6 Visual Hierarchy Principles Every Designer Should Know

We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page.

But the question is – what is the best way to do that? The short answer is visual hierarchy.

Visual hierarchy can be defined as the arrangement of design elements in order of their importance. A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes what to focus on and in what order. It helps direct the readers’ eyes to the crucial content writing first and then to the secondary ones.

With the attention spans getting shorter and shorter, you must immediately guide the viewers’ eyes to the crucial information.

From brochures to websites to apps, these six visual hierarchy principles will help you design everything

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19.02.2021 20:20

Illustration vs. Graphic Design vs. Graphic Illustration: Understanding the Diff

Art and design are becoming increasingly accessible therefore, mixing up different mediums with one another is bound to happen. For example, think of an illustration, graphic design, and graphic illustration. One can easily confuse these entwined, closely linked art forms.

So, the question is, what exactly is the difference between these?

The illustration is associated with fine art, and on the other hand, graphic design is viewed more as commercial art. Since commercial projects increasingly and frequently need dynamic and clear visuals, the differences are becoming less apparent gradually.

In this blog, we will take a deep dive into graphic design, illustration, and graphic illustration, how they differ from each other, and a few exciting ways you could use graphic illustrations for your upcoming projects.

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18.02.2021 20:26

Twitter’s Voice DM Feature Rolls Out in India

The social networking platform Twitter has launched its new voice DM feature for iOS and Android users recently. According to reports, the company has made the voice “direct messages” available in three countries as of now, including India, Brazil, and Japan. The company had announced last year that it is planning to bring audio messages to Twitter. As per Twitter India’s latest announcement, this feature, which it calls an “experiment,” will be rolled out in phases.

Manish Maheshwari, the managing director of Twitter India, in a statement, said that these voice DMs are meant to provide users with a new way of expressing themselves and helping them connect through subtlety, empathy, and emotion developed by hearing a person’s voice. Similar audio message features are already available on other social media platforms such as Facebook, Instagram, and WhatsApp.

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17.02.2021 19:16

Understanding Consumer Psychology: The Key to Making a Web Design That Wins

Have you come across dubious pop-up ads and notifications while browsing websites? How many times has that happened? Plenty, we guess.

Back when businesses had just started out with online marketing, frauds and flashy emails became quite common. Internet users would be continuously flooded with exasperating and aggressive ads that didn’t make any sense at all.

And do you know what the worst part about all this was? These apparently senseless and infuriating ads actually worked! Users would click on these dubious pop-ups expecting to win a free iPhone, millions of dollars, and so on.

But today, things have changed entirely. People have become smarter than ever. Even though users are still flooded with such in-your-face ads, they are no longer naive enough to even think for a moment

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16.02.2021 19:29

Google Ads: What Are Audiences & How to Use Them in Your Campaign

Google Ads is hands down one of the best advertising platforms out there to put your brand in front of your target audience and grow your business. It provides the advertisers with some unique features and tools, unlike any other advertising platform. However, in order to make the most out of your advertising efforts, it is crucial to have an in-depth understanding.

Do you know what “audiences” are in paid media? If not, then you have come to the right place. This blog will discuss everything you need to know about audiences in paid media, how you can use them in your campaigns effectively and when you should adjust your audience strategy. So, without wasting another moment, let’s dive into the detail.

Note: This blog only covers audiences from the Google suite of ad channels.

WHAT ARE AUDIENCES IN PAID MEDIA?

Audiences can be defined as specific groups of users who have:

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15.02.2021 21:11

The Top 8 PPC Advertising Platforms

With so many ad networks available today, it has become harder than ever to decide which one to choose. However, one must keep in mind that no two platforms are exactly the same ever. When it comes to advertising, deciding where to invest can rely on a number of factors like:

  • Budget
  • The user base of the platform
  • Creative opportunities
  • Volume for ad serving

This lets the advertisers obtain immense reach to prospects across audiences and online behaviors.

So that brings us back to our main question – which PPC ad network is ideal for your business?

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15.02.2021 16:01

Instagram to Disable Accounts Sending Hateful Messages via DMs

Stiffening its attitude on hate speech in private messages, the popular social networking giant Instagram has recently announced that it will start disabling accounts of users sending hateful DMs to other users over and over again. At the moment, when a user sends messages that go against the company’s guidelines, the platform forbids the user from sending any more DMs for a given time frame.

However, in a recent statement, the company announced that from now on, if a user continues to send messages that violate the platform’s policies, they will disable the account of that particular user. Further adding to their statement, the company said that it would also disable new accounts made to dodge or escape the company’s messaging restrictions and continue disabling accounts found to be created solely to send abusive and hateful DMs to others on the platform.

The company also revealed that it has begun rolling out more controls to private accounts in numerous

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12.02.2021 17:06, Австралия Смотреть на карте

YouTube Rolls Out Bite-Size Clips a New Video Sharing Feature in Beta

The Google-owned YouTube is launching a new short-form video sharing feature called “Clips” in its beta version. With the roll-out of this new feature, creators will be able to clip out, give a title and share tiny 5 to 60 seconds long clips from an existing YouTube live stream or video.

Undoubtedly, this new feature will be a great addition to the platform. These short clips will act as teasers for long-form  content writing , which sounds pretty good for creating buzz around your content or generating interest or excitement in the minds of your audience.

YouTube has made this feature available in its beta version as of now since it is in its testing phase and is only accessible to a select group of gaming channels currently. Individuals using a desktop or Android device can only view this feature for the time being until it is fully developed. This means it is not available for iOS users at the moment but is expected to go public very soon.

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11.02.2021 17:57

Twitter Will Explore Allowing Its Users to Receive Digital Payments From Their F

Jack Dorsey, the Chief Executive of Twitter, said on Wednesday that the social networking site is looking into a new feature that lets its users receive digital payments or tips from their followers.

Dorsey said that this new feature would help the company increase its overall revenue and engagement from its base of 192 million daily active users.

At the virtual Goldman Sachs Technology and Internet Conference, Dorsey said that he thinks the first thing the company wants to focus on is the economic incentive to individuals contributing to the social media platform Twitter.

Launching user tipping and other new features such as content subscriptions would help the company expand its revenue, which as of now, Twitter primarily earns from selling ad space on its platform.

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10.02.2021 18:26

Google: Deleting Blog Comments Might Hurt Search Rankings

During the recent Google Search Central SEO office-hours hangout recorded on 5th February 2021, Google’s John Mueller advised website owners that deleting all comments from their site might negatively affect their search rankings.

A website owner submitted a question asking whether Google considers blog comments as a ranking factor or not. They wished to delete comments from their site and wanted to know if they could do that without losing or hurting their site’s rankings.

Well, in short, the answer is: Yes, Google considers comments as a ranking factor for web pages, and no, it is improbable that you can delete comments from a website without affecting its search rankings.

Let’s discuss these two points in detail now.

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