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22.06.2021 10:19

Reasons Why Nano-influencers Are Rising!

Who are nano-influencers?

Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche.

These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like. 

Today brands are collaborating with these nano-influencers to market their brand. 

You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities?

Reasons why brands collaborate with nano-influencers:

Trust and Engagement:

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04.06.2021 10:38

Facebook takes initiative towards the mental well-being Facebook and Instagram

On 26th May, Facebook Inc declared that users of Instagram and Facebook will now have the option of hiding like counts on their posts from the public. This change gives more power in the hands of users to use it as per their interest. So, now before sharing a post, you can choose to hide like counts. 

On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings. Once selected, it is applicable for all the posts visible on your page. They have gone one step ahead and given more control by allowing users to turn this setting on and off after sharing the post. These two controls will be rolled out soon for Facebook as well.

Today social media platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot

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21.05.2021 11:01

A Quick Guide to Fixing a Boring Company Blog

Company blogs can undoubtedly give your SEO that much-needed boost. But if it’s boring, it won’t benefit you in any way. Most organizations fail to make their blogs genuinely interesting, and that’s probably one of the primary reasons they are unable to gain traction with SEO, despite their content marketing efforts. So even though you have guest bloggers and neat stock images, your company blog might be missing the mark.

The bottom line is that if your blog does not elicit any engagement, emotions, or sharing among your audience, even all the top-ranking keywords in the world won’t be able to give it any boost. So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO.

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22.04.2021 17:43

Why PWAs (Progressive Web Apps) Are Set to Dominate in the Future

If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While these are designed for daily website users, they offer numerous features exclusive to native applications only.

Even though many businesses are “really” into the idea of developing native apps, to tell the truth, this approach can be a struggle for the developers. Building a native application comes with many responsibilities, including updating them regularly, handling user reviews, drawing downloads, paying a 30% share of each sale (including in-app purchases and paid apps) to most stores, which makes sense. In 2020, Apple earned over $64 billion from the App Store, according to reports.

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08.04.2021 09:50

Digital Marketing News: What’s New With Microsoft Advertising, Google Ads, Insta

Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other digital marketing news, just in case you missed it. So, let’s take a quick look at some important updates from these popular platforms without wasting time.

MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONS

Microsoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers. It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts.

Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause

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08.04.2021 08:53

Facebook Introduces New Features Giving More Control to Users Their News Feed

Popular social networking company Facebook is all set to introduce some new features to give users more control over their news feed. This update would mainly focus on what shows up on users' news feed and who can comment on their posts. On Wednesday, Facebook announced these changes along with several other updates, all of which are aimed at increasing transparency on the platform and intended to build trust among Facebook users on how the platform's algorithms work.

Nick Clegg, Facebook’s VP of Global Affairs, said he had a problem with the way some people claimed that Facebook’s algorithms intended to fuel polarization and meant to manipulate the users for monetary gains. Further, Clegg said that these new features announced by Facebook are part of the company’s broader move to show people that their experience on the platform only depends on their ‘own’ relationship with Facebook’s algorithm.

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03.03.2021 18:50

Everything You Need to Know About Brand Purpose

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – the one your target audience can genuinely relate to.

Having a potent brand purpose can distinguish your company from the crowd, believe it or not. Your brand purpose can make a significant impact on the way your company is perceived in the market, and it can also be the driving force behind your business’ success in the long run.

That being said, you might be wondering what exactly a brand purpose is? And why does it matter so much?

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02.03.2021 19:03

Twitter to Roll Out Paid Super Follow Feature That Lets Users Charge for Conte

As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year.

The step comes as the social networking site is looking to broaden its horizons to discover more ways to earn profit for itself as well as its  content  creators. Currently, advertising stands out as Twitter's primary source of revenue.

On Thursday, in an investor presentation, the  social media  company revealed that this new feature would allow users to charge followers for access to additional and exclusive content which won't be displayed to the normal followers. This exclusive material can incorporate subscriber-only deals, videos, discounts, and newsletters. People opting for this “super follow” feature would have to pay a

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01.03.2021 20:34

Twitter Relaunches Its Review Before You Tweet Experiment on iOS

The microblogging platform Twitter has brought back its “review before you tweet” prompt that encouraged users to review their tweets that can be regarded as potentially offensive or harmful for others. The platform is testing it only for iOS users for the time being.

In its recent tweet, the Twitter Support team announced the relaunch of this experiment. Sometimes, in the heat of the moment, people tend to say a few things they don't really mean and regret later. That's why the platform has relaunched this experiment that prompts users to review their reply that is potentially offensive or harmful for other people. Adding to this statement, Twitter Support further said that if a user thinks s / he has received a prompt by mistake, they can share their feedback with the team to help the company improve this feature.

Last year, in May 2020, the platform had started testing the beta version of this feature on iOS, which

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01.03.2021 16:44

Spotify Brings Instagram Stories Format to Spotify Playlists With Clips

Jumping on the “Stories” bandwagon, Spotify has announced Spotify Clips. On Monday, at its Stream On event, the music giant introduced Spotify Clips that are much like Instagram and Snapchat Stories. They will be available on Spotify playlists and let artists connect with audiences and fans in a new, different way.

Stories are a temporary way to share photos and videos that automatically vanish after 24 hours typically. Without a doubt, users love this format simply because it provides them with a way to share moments from their daily life for a short time. But the continually growing launch of these Stories across various platforms is becoming a piece of a running joke lately as they are even available on platforms where they don't really fit. However, it only seems natural or somewhat inevitable that a popular app like Spotify would want to jump on the “Stories” bandwagon too.

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26.02.2021 19:20

Government Issues New Guidelines for Regulating Social Media and OTT Platforms

On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content.

The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology.

However, the ministers said that the double standards of social media won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism.

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23.02.2021 18:53

Everything You Need to Know About CRM and Why Do You Need It

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management).

If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining a CRM strategy in your company, you would probably want to have a tool that helps you carry it out. But before we dive into all the technical details, let us start by asking a more foundational question – what is CRM, and why does your business need it?

WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)?

When you’re just a small business startup hitting the trail with a couple of customers, you probably won’t need any help with memorizing their details like what they do, how they became your customer and other specifics that compose the relationship between

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