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03.03.2021 18:50

Everything You Need to Know About Brand Purpose

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – the one your target audience can genuinely relate to.

Having a potent brand purpose can distinguish your company from the crowd, believe it or not. Your brand purpose can make a significant impact on the way your company is perceived in the market, and it can also be the driving force behind your business’ success in the long run.

That being said, you might be wondering what exactly a brand purpose is? And why does it matter so much?

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17.12.2020 20:39, Австралия Смотреть на карте

A Beginner’s Guide to UX Copywriting

User-experience copywriting or UX copywriting involves designing and writing a copy that drives users such as customers or site visitors towards fulfilling a goal in a natural way.

This blog will break down that term - UX Copywriting - and understand it in detail.

WHAT IS USER EXPERIENCE (UX)?

UX explains why, when, and how users engage with a product or service and what they feel about their experience. If you are wearing clothes, eating meals, and have a house to live in, you have various user experiences each second.

Let's take a look at an example from our everyday life.

If you wear sweaters, you are that product's “user,” and your “experience” starts way before you get all warm and cozy.

First, you understand that you need sweaters. Maybe your old ones have got fabric pills, or you have

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26.11.2020 19:25

How to Measure Purchase Decision Period With Paid Advertising

Decoding the period between a customer’s first interaction with your brand and the time when the actual purchase is made has always been a challenging task for marketers. Having the ability to predict this type of data is the key for brands to better understand their customers, set customer expectations, and forecast each ad dollar’s result.

More and more marketers are becoming capable of making the most out of the purchase decision period as the available platforms are increasingly offering remarketing and conversion tracking options.

This blog will discuss the five simple steps that will help you measure the purchase decision period effectively and build better campaigns.

  1. Assign a Landing Page to Each Product or Service You Want to Sell

Creating and dedicating an individual landing page for every product or service you want to sell or

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