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22.06.2021 11:36

Common Mistakes Digital Marketers Make When Analyzing Data

Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy.

Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions.

Here is the list of Common mistakes digital marketers make when analyzing data:

  1. Ignoring micro-conversions: Traffic on your platform converts through micro and macro conversions. Interactions like newsletter sign-ups, video view, time on site, bounce rate reduction, etc., are called micro-conversions.

Macro-conversion includes activities like an e-commerce transaction or a lead form fill. For marketers,

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22.06.2021 09:19

Reasons Why Nano-influencers Are Rising!

Who are nano-influencers?

Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche.

These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like. 

Today brands are collaborating with these nano-influencers to market their brand. 

You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities?

Reasons why brands collaborate with nano-influencers:

Trust and Engagement:

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04.06.2021 12:18

Google Rolls Out Broad Core Algorithm Update

Every year Google rolls out thousands of updates to improve the quality of search results. However, Google is in the news for the core algorithm updates that it has rolled out on 2nd June, 21, and the other part of the same update is releasing in July.

This time Google has released a broad core algorithm update which impacts the Google search overall. The main focus of this rollout is to improve search relevance.

This update has raised concerns among site owners regarding their site ranking on Google search engine page as some noticed a drop in their ranking, and some witnessed traffic spikes. There is a mixed response from site owners. 

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.

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04.06.2021 09:38

Facebook takes initiative towards the mental well-being Facebook and Instagram

On 26th May, Facebook Inc declared that users of Instagram and Facebook will now have the option of hiding like counts on their posts from the public. This change gives more power in the hands of users to use it as per their interest. So, now before sharing a post, you can choose to hide like counts. 

On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings. Once selected, it is applicable for all the posts visible on your page. They have gone one step ahead and given more control by allowing users to turn this setting on and off after sharing the post. These two controls will be rolled out soon for Facebook as well.

Today social media platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot

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21.05.2021 12:27

Audience Targeting Without Third-Party Cookies: Here’s What You Need to Know

Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these cookies vanish. However, these businesses should be a little less panicked and a little more thrilled. The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity. How? As substitutes to third-party cookies come to light, advertisers may actually come across better audience targeting and acquisition methods.

Third-party cookies have not always been flawless. In fact, their quality was mostly reliant on factors like techniques used by the data provider, data’s recency and latency, and any associated purchase

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01.05.2021 12:38

Why Using Guest Blogging as a Link Building Strategy Is Actually Bad for You?

For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links.

Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts.

Even today, this misconception that guest blogging can help in gaining links continues to float around.

This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly.

GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHT

In its correct sense, guest blogging is a costly affair.

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22.04.2021 16:43

Why PWAs (Progressive Web Apps) Are Set to Dominate in the Future

If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While these are designed for daily website users, they offer numerous features exclusive to native applications only.

Even though many businesses are “really” into the idea of developing native apps, to tell the truth, this approach can be a struggle for the developers. Building a native application comes with many responsibilities, including updating them regularly, handling user reviews, drawing downloads, paying a 30% share of each sale (including in-app purchases and paid apps) to most stores, which makes sense. In 2020, Apple earned over $64 billion from the App Store, according to reports.

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10.03.2021 20:26

4 Simple Yet Influential Tricks for Crafting Persuasive Ad Copy

A quick question – in order to grow your business online, what is the most crucial thing?

You got that right it’s traffic!

And the fastest method to drive more traffic for the majority of online businesses is through advertising.

Online advertising is a game of inches. Even the slightest shift in your ad response rate can spark a substantial boost in your overall profitability. When giving away multiple dollars to digital advertising platforms such as Google and Facebook, you must also make sure to craft an excellent ad copy that can genuinely drive and convince the viewers.

In this blog post, we will discuss four simple yet influential tricks for crafting persuasive ad copies to help you get the most out of your advertising efforts and boost your return on investment.

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05.03.2021 22:15

7 New Google My Business Updates You May Have Missed

Google has introduced various new features in Google My Business since this pandemic started.

Chances are, just like many other people, you, too, might have missed out on these new updates amid the chaos caused by this crisis.

But if you are running a local business, you must know about these recently added features and characteristics to make the most out of this incredible platform and boost your local search presence.

In this post, we will go through the seven new changes made to Google My Business during this pandemic that all local business owners need to check out. Let’s dive in!

  1. Health and Safety Features

Last year, back in 2020, Google My Business added new features to allow searchers to make better-informed decisions regarding the health standards at local physical stores they might visit.

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03.03.2021 17:50

Everything You Need to Know About Brand Purpose

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – the one your target audience can genuinely relate to.

Having a potent brand purpose can distinguish your company from the crowd, believe it or not. Your brand purpose can make a significant impact on the way your company is perceived in the market, and it can also be the driving force behind your business’ success in the long run.

That being said, you might be wondering what exactly a brand purpose is? And why does it matter so much?

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02.03.2021 20:21

Top 3 SEO Content Writing Skills You Need to Succeed

We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself.

SEO content writers are familiar with this just as well as anybody else.

If you wish to enter the digital marketing industry as a content marketer, you may be a little surprised to know that powerful writing skills are essential but not enough.

When it comes to creating search-optimized content, it takes more than just good writing chops to succeed. There are many SEO concepts that content writers should be well-acquainted with if they plan to do their job nicely by creating content that ranks well for their clients or company.

In this blog, we will look at the top three skills every SEO content writer must have if they wish to succeed in this industry.

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02.03.2021 18:03

Twitter to Roll Out Paid Super Follow Feature That Lets Users Charge for Conte

As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year.

The step comes as the social networking site is looking to broaden its horizons to discover more ways to earn profit for itself as well as its  content  creators. Currently, advertising stands out as Twitter's primary source of revenue.

On Thursday, in an investor presentation, the  social media  company revealed that this new feature would allow users to charge followers for access to additional and exclusive content which won't be displayed to the normal followers. This exclusive material can incorporate subscriber-only deals, videos, discounts, and newsletters. People opting for this “super follow” feature would have to pay a

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