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10.04.2021 07:44

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.

Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular.

In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content

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18.03.2021 20:31

7 Major Channels You Can Take Advantage of to Drive Traffic to Your Website

If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly.

On the absolute top level, these include every possible way to drive traffic to your site. By all means, you can drill this down to particular websites, but we'll get into that in a while.

Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site.

Let's discuss how to utilize these major channels to drive traffic to your website and drill down into each of them.

EVERY POSSIBLE WAY TO GET TRAFFIC TO YOUR WEBSITE

Here are the seven major channels you can utilize to drive traffic to your website:

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18.03.2021 18:02

Google Explains the Volatility of Featured Snippets in Search

At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google's John Mueller explained the reasons featured snippets visibility changes.

FEATURED SNIPPETS VOLATILITY IN SEARCH

At the start of March 2021, featured snippets seemed to vanish from Google search results. Some people called it historic lows.

However, Google has not provided much information on this until recently.

In a recent Google Search Central office-hours hangout, John Mueller, Senior Webmaster Trends Analyst at Google, explained why featured snippets are not always stable on the search engine results pages.

WAS FEATURED SNIPPETS VOLATILITY INTENTIONAL?

A person asked Mueller if this removal of the featured

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01.03.2021 22:04

Google Does Not Consider Word Count as a Content Quality Factor

In the latest Google SEO office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality.

A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help.

Let’s see what Mueller had to say about this.

WILL ADDING MORE RELEVANT CONTENT HELP INCREASE RANKINGS?

The person who asked Mueller this question wanted to find out if adding more relevant content would be useful in increasing a web page’s ranking.

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22.02.2021 20:17

6 Visual Hierarchy Principles Every Designer Should Know

We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page.

But the question is – what is the best way to do that? The short answer is visual hierarchy.

Visual hierarchy can be defined as the arrangement of design elements in order of their importance. A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes what to focus on and in what order. It helps direct the readers’ eyes to the crucial content writing first and then to the secondary ones.

With the attention spans getting shorter and shorter, you must immediately guide the viewers’ eyes to the crucial information.

From brochures to websites to apps, these six visual hierarchy principles will help you design everything

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19.02.2021 21:20

Illustration vs. Graphic Design vs. Graphic Illustration: Understanding the Diff

Art and design are becoming increasingly accessible therefore, mixing up different mediums with one another is bound to happen. For example, think of an illustration, graphic design, and graphic illustration. One can easily confuse these entwined, closely linked art forms.

So, the question is, what exactly is the difference between these?

The illustration is associated with fine art, and on the other hand, graphic design is viewed more as commercial art. Since commercial projects increasingly and frequently need dynamic and clear visuals, the differences are becoming less apparent gradually.

In this blog, we will take a deep dive into graphic design, illustration, and graphic illustration, how they differ from each other, and a few exciting ways you could use graphic illustrations for your upcoming projects.

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17.02.2021 20:16

Understanding Consumer Psychology: The Key to Making a Web Design That Wins

Have you come across dubious pop-up ads and notifications while browsing websites? How many times has that happened? Plenty, we guess.

Back when businesses had just started out with online marketing, frauds and flashy emails became quite common. Internet users would be continuously flooded with exasperating and aggressive ads that didn’t make any sense at all.

And do you know what the worst part about all this was? These apparently senseless and infuriating ads actually worked! Users would click on these dubious pop-ups expecting to win a free iPhone, millions of dollars, and so on.

But today, things have changed entirely. People have become smarter than ever. Even though users are still flooded with such in-your-face ads, they are no longer naive enough to even think for a moment

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11.02.2021 21:06

5 Reasons Why You Should Start Using Google and Bing Advertising Right Away

When it comes to online advertising, there is an array of options available in the market today. However, Google and Bing Advertising have turned out to be the best advertising platforms among all these. But it is crucial to understand why you should pick one alternative as against the other. This blog will discuss how Google and Bing Advertising fits into your overall strategy to boost your online presence. Let’s dive into the five reasons why you should start using Google and Bing advertising right away!

#1 ATTRACT NEW CUSTOMERS

Both Google and Bing enjoy billions of searches every month and, in the case of Google, every day. This is a known fact that a vast majority of users use Google to search for products or services. In fact, there might be hundreds and thousands of searchers looking for a product or service similar to yours right now. So, if you manage to get your brand on the first search engine

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10.02.2021 19:26

Google: Deleting Blog Comments Might Hurt Search Rankings

During the recent Google Search Central SEO office-hours hangout recorded on 5th February 2021, Google’s John Mueller advised website owners that deleting all comments from their site might negatively affect their search rankings.

A website owner submitted a question asking whether Google considers blog comments as a ranking factor or not. They wished to delete comments from their site and wanted to know if they could do that without losing or hurting their site’s rankings.

Well, in short, the answer is: Yes, Google considers comments as a ranking factor for web pages, and no, it is improbable that you can delete comments from a website without affecting its search rankings.

Let’s discuss these two points in detail now.

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09.02.2021 20:31

Google Analytics Will No Longer Collect New Data From YouTube Channels

After deprecating the link between the two services, Google Analytics has stopped collecting new data from YouTube channels on 1st February 2021.

It will no longer gather data from YouTube channels. Users can still access their historical data, but no new data will be tracked.

The ability to link YouTube channels to Google Analytics was removed last year, in November itself. However, users who had established a link between their YouTube channel and Google Analytics could see the new data up until 1st February 2021.

Surprisingly Google has made no efforts to convey this change to the users. In fact, we would have entirely missed out on these changes if it weren’t for a notification at the top of the YouTube Help page.

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05.02.2021 20:33

22 Possible Reasons Your Website’s Traffic and Rankings Have Dropped

Websites are built for people to visit. However, for different sites, visits can mean differently.

For example, traffic can be a source of revenue from ads for media websites. Likewise, traffic converts to direct sales for eCommerce sites.

On the other hand, some websites may not be selling any products or services instead, they might be selling their brand, where just receiving traffic on the content counts as a win.

Regardless of what your website is all about, traffic translates to customers. To put this in search engine terms – ranking means traffic, which means customers.

Thus, when you start losing your search rankings or your traffic, that’s a problem you need to worry about.

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01.02.2021 18:14

What Is Meant by Pogo Sticking in SEO?

Have you ever heard the term “Pogo-Sticking” before? Maybe read it in some marketing or SEO article? Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds. However, if you are still not aware of what it is about, continue reading to find out.

The term “pogo-sticking” in SEO was coined by Google itself. This term describes what happens when a visitor lands on your website from a SERP and then returns to the search engine results page, exiting your site. And from there, they click on the next search result and visit another website. Now, this right here is the worst possible case in SEO, and we just can’t exaggerate it. Forget about high bounce rates, low times on-page, or any other metrics that you have been told to be concerned about for SEO – this is worse than all of these.

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