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26.02.2021 18:20

Government Issues New Guidelines for Regulating Social Media and OTT Platforms

On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content.

The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology.

However, the ministers said that the double standards of social media won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism.

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24.02.2021 19:30

New Guidelines Announced for Social Media Influencers for Disclosure of Promotio

The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media. ASCI pointed out that today influencer advertising has become quite popular, and the majority of posts that influencers publish are promotional, yet most of them aren’t recognized as such. This type of non-disclosure is a disservice to people and is also more or less misleading.

According to the new guidelines, all social media influencers will need to reveal whether a particular creative post (image, video, or written content) is an advertisement or not. Moreover, if there are any product placements, influencers will have to add a pre-approved disclosure label that mentions the same precisely. In addition to this, they won’t be allowed to tweak the disclosure labels and will have to stick to the permitted labels only. These new social media rules apply to all social networking

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18.02.2021 20:26

Twitter’s Voice DM Feature Rolls Out in India

The social networking platform Twitter has launched its new voice DM feature for iOS and Android users recently. According to reports, the company has made the voice “direct messages” available in three countries as of now, including India, Brazil, and Japan. The company had announced last year that it is planning to bring audio messages to Twitter. As per Twitter India’s latest announcement, this feature, which it calls an “experiment,” will be rolled out in phases.

Manish Maheshwari, the managing director of Twitter India, in a statement, said that these voice DMs are meant to provide users with a new way of expressing themselves and helping them connect through subtlety, empathy, and emotion developed by hearing a person’s voice. Similar audio message features are already available on other social media platforms such as Facebook, Instagram, and WhatsApp.

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16.02.2021 21:11

A Step by Step Guide to Conduct a Social Media Audit

We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is.

Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence.

Now that’s a fairly reasonable thing to do. In essence, a social media audit helps you find out where your business currently stands, whether or not your existing strategy is delivering the desired results, and what you should do next.

The primary reason businesses run a social media audit is to find out:

  • The total number of followers they are gaining every month viz. follower growth
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15.02.2021 21:11

The Top 8 PPC Advertising Platforms

With so many ad networks available today, it has become harder than ever to decide which one to choose. However, one must keep in mind that no two platforms are exactly the same ever. When it comes to advertising, deciding where to invest can rely on a number of factors like:

  • Budget
  • The user base of the platform
  • Creative opportunities
  • Volume for ad serving

This lets the advertisers obtain immense reach to prospects across audiences and online behaviors.

So that brings us back to our main question – which PPC ad network is ideal for your business?

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15.02.2021 17:20

Shopify Partners With Facebook to Bring Its Shop Pay Feature to Instagram

The popular eCommerce platform Shopify recently announced its partnership with Facebook to introduce its payment tool Shop Pay to Facebook and Instagram.

The new Shop Pay feature will first roll out for Instagram users, and later on, it will be made available on Facebook Shops, the platform for small businesses, in the upcoming weeks.

Once Shopify’s checkout and payment processing system, Shop Pay, is added, users will be able to use it to complete their purchases. This is undoubtedly an excellent addition to the existing payment options available to buyers as it will offer them a much more secure and convenient experience on the platform.

PayPal and manually typing the credit or debit card details were the only payment options available to shoppers currently. According to reports, the Facebook Pay payment system offers all these payment

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15.02.2021 16:01

Instagram to Disable Accounts Sending Hateful Messages via DMs

Stiffening its attitude on hate speech in private messages, the popular social networking giant Instagram has recently announced that it will start disabling accounts of users sending hateful DMs to other users over and over again. At the moment, when a user sends messages that go against the company’s guidelines, the platform forbids the user from sending any more DMs for a given time frame.

However, in a recent statement, the company announced that from now on, if a user continues to send messages that violate the platform’s policies, they will disable the account of that particular user. Further adding to their statement, the company said that it would also disable new accounts made to dodge or escape the company’s messaging restrictions and continue disabling accounts found to be created solely to send abusive and hateful DMs to others on the platform.

The company also revealed that it has begun rolling out more controls to private accounts in numerous

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11.02.2021 17:57

Twitter Will Explore Allowing Its Users to Receive Digital Payments From Their F

Jack Dorsey, the Chief Executive of Twitter, said on Wednesday that the social networking site is looking into a new feature that lets its users receive digital payments or tips from their followers.

Dorsey said that this new feature would help the company increase its overall revenue and engagement from its base of 192 million daily active users.

At the virtual Goldman Sachs Technology and Internet Conference, Dorsey said that he thinks the first thing the company wants to focus on is the economic incentive to individuals contributing to the social media platform Twitter.

Launching user tipping and other new features such as content subscriptions would help the company expand its revenue, which as of now, Twitter primarily earns from selling ad space on its platform.

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10.02.2021 18:26

Google: Deleting Blog Comments Might Hurt Search Rankings

During the recent Google Search Central SEO office-hours hangout recorded on 5th February 2021, Google’s John Mueller advised website owners that deleting all comments from their site might negatively affect their search rankings.

A website owner submitted a question asking whether Google considers blog comments as a ranking factor or not. They wished to delete comments from their site and wanted to know if they could do that without losing or hurting their site’s rankings.

Well, in short, the answer is: Yes, Google considers comments as a ranking factor for web pages, and no, it is improbable that you can delete comments from a website without affecting its search rankings.

Let’s discuss these two points in detail now.

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08.02.2021 20:13

Instagram Adds a New Recently Deleted Feature for Removed Content

The popular social networking app Instagram is now introducing a new feature called “Recently Deleted” to provide its users with the opportunity to review their deleted content before removing it permanently.

From now on, when a user deletes any content from their account, it will be moved to the “Recently Deleted” folder instantly.

Users will then have the option to either permanently remove that content or put it back on their profile if they change their mind later on by restoring it from the same “Recently Deleted” folder.

Content such as photos and videos from your profile and Instagram Story, Instagram Stories from your highlights and story archive, reels, direct messages, and IGTV videos will be saved in this folder when you delete it.

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27.01.2021 17:08, Австралия Смотреть на карте

5 Tips to Find Your Footing and Create a Successful Company Blog

Have you been considering starting a blog for your company? If yes, then you are about to make one of the best decisions for the future of your business. According to the study, people tend to connect more with organizations that offer them meaningful and top quality content. And what's a better way to do this if not through an active company blog?

Moreover, even for online stores, becoming successful is not a piece of cake unless they too are publishing blog posts on their website. Why? Because if there is no content for the people to read, they don’t actually have any reason to stay on your website unless, of course, they are there to make a purchase especially. To put it another way, without posts to read, you won’t receive much traffic and engagement from site visitors.

That is to say, if you are thinking about starting a company blog, you should definitely go ahead without

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19.01.2021 18:13

Why Has the Pandemic Intensified the Need for Online Reputation Management?

Among the many other things, this pandemic has completely transformed how we shop for goods, with more and more people spending a bigger portion of our income shopping online. The dramatic upsurge in the net revenue of the eCommerce platforms, especially Amazon, serves as a perfect example of this. Simply put, for many online businesses, this has been the case.

If we look at it, we can clearly see how people are virtually living their lives online today. Need to buy something? Shop online. Want to connect with friends and family? Chat on social media platforms. Want to eat something? Order food online and get it delivered to your home! And the list goes on and on.

However, due to this drastic change and the digitally dominated world, brands’ online reputation has become more vital now than ever. That’s why it is crucial to make sure that businesses integrate online

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