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04.06.2021 10:38

Facebook takes initiative towards the mental well-being Facebook and Instagram

On 26th May, Facebook Inc declared that users of Instagram and Facebook will now have the option of hiding like counts on their posts from the public. This change gives more power in the hands of users to use it as per their interest. So, now before sharing a post, you can choose to hide like counts. 

On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings. Once selected, it is applicable for all the posts visible on your page. They have gone one step ahead and given more control by allowing users to turn this setting on and off after sharing the post. These two controls will be rolled out soon for Facebook as well.

Today social media platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot

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16.04.2021 07:33

5 Common Web Design Myths You Must Avoid!

We all know the importance of having a quality web design in this digital age. People around the world are spending more time than ever using their phones, laptops, etc. - around three hours daily, as per reports.

Your brand's website is most probably the first place prospects will come across your business. Your website design not only communicates information about your products or services but also reflects your style, relevance, and values. While suggestions for how an ideal web design should be omnipresent, various common misconceptions do rounds on the internet as well. In this blog, we will discuss five common  web designing  myths (and what you should consider instead) that you need to strictly steer clear of as they could potentially harm your business and bottom line alike.

MYTH 1: A WEBSITE CANNOT SERVE MULTIPLE AUDIENCES

While there might be generational or socioeconomic

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15.04.2021 07:53

How to Recover Locked Google Account

People that use the internet are well aware of Google and its services. With the help of a Google account, you can access Google Drive, Hangout, Gmail, Google Photos, and many more services associated with Google. However, you have to remember your Google email and password to access the Google account and its services.

Sometimes when you enter a wrong password repeatedly while signing up the Google account, it gets locked, and then it turns out to be difficult to open the account. You won’t be able to access your Google Photos, documents, and other important information if your Google account gets locked.

To regain your Google account, you have to choose the recovery option. The Google account recovery option allows you to unlock your locked account even if you don’t remember the password. However, you must have other recovery information with you to recover your account successfully. Here’s how you

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13.04.2021 13:27

Why a Website Is Essential for Making Your Business Successful

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays.

If you wish to make your business successful in the present-day marketplace, having a professional website is a must. Websites today serve as the backbone of companies that support all their digital marketing efforts. In this blog, we will discuss why a website is vital for your business success and everything you need to know about getting started with a professional site.

THE ROLE OF A WEBSITE IN MARKETING

The vital role a website plays in marketing expands to each facet of your digital marketing strategy. As the pillar of your online presence, each ad, piece of content,

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08.04.2021 11:30

YouTube Is Expanding Monetization to More Types of Content

The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content.

With this, creators can now make money through content that was not regarded as suitable for advertisers earlier.

Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become less restrictive, this has been possible.

Let’s take a look at this significant update to the YouTube Partner Program in detail below.

ADJUSTMENTS TO YOUTUBE’S ADVERTISER-FRIENDLY GUIDELINES

YouTube will now allow creators to fully monetize more types of content instead of partially monetizing them.

Creators who already are part of the YouTube Partner Program can instantly find out if a particular

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08.04.2021 10:39

Facebook Analytics Will No Longer Be Available After 30 June 2021

In a recent announcement, the social media giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives.

Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come with distinctly short notice.

The company quietly published this announcement that it is shuttering Facebook Analytics at the end of June 2021 on Facebook for Business Help Center. If you visit analytics.facebook.com now, it will redirect you to the announcement that reads Facebook Analytics will no longer be accessible after 30 June 2021. However, users can still access their reports, export charts and tables, and explore insights until then. If you want to export your data into a CSV file from Facebook Analytics on your desktop,

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08.04.2021 08:53

Facebook Introduces New Features Giving More Control to Users Their News Feed

Popular social networking company Facebook is all set to introduce some new features to give users more control over their news feed. This update would mainly focus on what shows up on users' news feed and who can comment on their posts. On Wednesday, Facebook announced these changes along with several other updates, all of which are aimed at increasing transparency on the platform and intended to build trust among Facebook users on how the platform's algorithms work.

Nick Clegg, Facebook’s VP of Global Affairs, said he had a problem with the way some people claimed that Facebook’s algorithms intended to fuel polarization and meant to manipulate the users for monetary gains. Further, Clegg said that these new features announced by Facebook are part of the company’s broader move to show people that their experience on the platform only depends on their ‘own’ relationship with Facebook’s algorithm.

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01.04.2021 19:07

YouTube Is Testing a New Feature to Hide Video Dislike Counts

Creating content is no cakewalk, and seeing more dislikes than likes in a video could easily be one of the worst nightmares for any content creator. Moreover, recently internet trolls have begun weaponizing the “Dislike” button to convey their message and mock authentic content. Besides, sometimes these “dislikes” on a video have nothing to do with its content, thus overthrowing the whole point of having a “like” or “dislike” button.

Taking all this into consideration, the video-sharing giant YouTube announced that it is testing out a new feature that won’t display the number of dislikes on videos. While the dislike counts will not be publicly visible, the same will show up inside YouTube Studio only, meaning the “Dislike” button will still exist. In simple words, the viewers can still dislike a video, but since it won’t be displayed publicly, it will help avoid targeted online attacks by internet trolls.

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30.03.2021 20:26

Impact of the COVID-19 Lockdown on Creative Concepting

While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry.

Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions on human behavior probably need to or are being reconsidered, particularly when it comes down to creative thinking.

The big question here is – in this restored focus on “pure creative thinking,” has a notable change taken place in perspective and approach towards ideation? Is there a need to polish some meta-skills and to have a deeper connection?

According to Agnello Dias, Co-Founder Taproot Dentsu, and Creative Chairman, DAN, the frantic churn

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25.03.2021 16:51

Facebook Is Testing a New Green Screen Feature for Special Effects on Stories

The social networking giant Facebook is testing out a new “Green Screen” feature for Facebook Stories. This new tool will let you use a still image or video as the background for your Stories on Facebook. It is pretty much similar to the Green Screen effect available on Facebook-owned Instagram.

However, users can use this feature as an editing tool on Facebook, unlike on Instagram, where it is available as an AR filter or effect. It will appear on the top of the “Create Story” section along with the other options, including Text, Boomerang, and Selfies. Users can add an image or video from their gallery by tapping on the “Green Screen” option. After that, they can either tap to click a photo or hold to record a video against the chosen background. Upon selecting it, the feature is labeled as “Green Screen by Instagram” at the bottom, as per the screenshots shared by Mamun Billah, who spotted it.

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18.03.2021 20:31

7 Major Channels You Can Take Advantage of to Drive Traffic to Your Website

If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly.

On the absolute top level, these include every possible way to drive traffic to your site. By all means, you can drill this down to particular websites, but we'll get into that in a while.

Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site.

Let's discuss how to utilize these major channels to drive traffic to your website and drill down into each of them.

EVERY POSSIBLE WAY TO GET TRAFFIC TO YOUR WEBSITE

Here are the seven major channels you can utilize to drive traffic to your website:

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11.03.2021 21:05

Instagram Tests a New Auto-Captions Feature for Stories

Recently, Instagram was spotted testing out a new “Captions” sticker that auto-generates captions. This new feature appears in the sticker tab. Just like any other sticker, you can add this one to any of your Stories with a video clip.

When you add this sticker to your Instagram Story, it will transcribe the audio in the video clip, thus generating captions automatically. Similar to regular text, users can change the font styles for captions in their story. This new feature is in its testing phase currently and is only available to select users. As of now, there is no information regarding when this feature will be rolled out for all users.

Matt Navarra, a social media consultant and industry commentator spotted this new feature and shared a video on Twitter, showing how it works. Once users record a video, they can tap on the stickers tab

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