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15.02.2021 17:20

Shopify Partners With Facebook to Bring Its Shop Pay Feature to Instagram

The popular eCommerce platform Shopify recently announced its partnership with Facebook to introduce its payment tool Shop Pay to Facebook and Instagram.

The new Shop Pay feature will first roll out for Instagram users, and later on, it will be made available on Facebook Shops, the platform for small businesses, in the upcoming weeks.

Once Shopify’s checkout and payment processing system, Shop Pay, is added, users will be able to use it to complete their purchases. This is undoubtedly an excellent addition to the existing payment options available to buyers as it will offer them a much more secure and convenient experience on the platform.

PayPal and manually typing the credit or debit card details were the only payment options available to shoppers currently. According to reports, the Facebook Pay payment system offers all these payment


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13.01.2021 17:25

Steps to Lock Your Facebook Profile on a Desktop

Facebook is one of the most sought-after social media platforms out there, which boasts more than a billion active users every month from around the world. Users who have accounts on Facebook can post photos, videos, stories, upload status, and connect with other people from across the globe. With the growing privacy concerns of people today, the social media giant is also taking significant measures to cater to their users’ need for better privacy on the platform. Back in 2017, the platform rolled out a feature that allows users to shield their current profile picture, and now last year in 2020, the company launched another feature, Facebook profile lock, which is kind of a successor to the profile guard feature.

With the release of this profile lock feature, users can now add an extra security layer to their Facebook profile. A lock icon that shows up on a user’s profile indicates that the person has a locked


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11.01.2021 17:45, Австралия Смотреть на карте

Facebook Redesign: No More Like Button on Public Pages

With the aim of streamlining and making its design simpler for the users, the social media giant Facebook has opted for a significant redesign. And as a part of it, the platform has removed the “Like” button from all the public pages, which was in general used by public figures, brands, artists, and so on. Commenting on this massive change, the company said it will now be focusing more on the newsfeed for conversations instead of spotlighting the public pages' likes.  

From now onwards, users will only see the total number of followers and a dedicated news feed on all Facebook public pages where they can participate in conversations, interact with others, and engage with the brand. This is a brave move towards facilitating platform users to easily connect with companies, artists, and other public figures.

In an article, the famous social media company said that they are dropping the “likes” option from all


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09.01.2021 18:10, Австралия Смотреть на карте

WhatsApp Rolls Out New Privacy Policy: Here’s What It Means for You

Social media giant Facebook acquired WhatsApp back in 2014, and it slowly changed the way the platform accessed user data. And now Facebook is displaying a “take it or leave it” stance to the WhatsApp users with the newly updated privacy policy.

Earlier this week, users from around the world started seeing a popup notification regarding privacy policy and terms of service update on their WhatsApp, and most users had no idea what this was all about. With this latest update, the social networking company has expanded the way WhatsApp will share its user data with other Facebook-owned platforms and third-party apps as well.

And that’s not all. This update also arrived with the condition that if a person denies sharing their data with the company, i.e., Facebook, they need to leave the messaging platform.

These new terms of service will come into effect next month, on 8th February.


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06.01.2021 17:28, Австралия Смотреть на карте

Instagram Desktop Version Is Testing Out a New Layout for Stories

In 2020, the Facebook-owned social networking site Instagram introduced some significant changes to its platform. From the release of Vanish Mode, Reels to enhancements in Instagram Live, and the integration of Instagram DMs with Facebook Messenger, these modifications and additions have indeed contributed towards improving the user experience and app usage.

Once again, this popular photo-sharing platform seems to be testing a new interface on its desktop version for viewing Instagram Stories. According to the reports, with the launch of this new layout, Stories will be displayed in a carousel in place of the single tile (like it does currently, consuming the entire space). Nevertheless, the navigation process will remain as it is users will still be required to either click through the Stories or allow them to play automatically. With the rollout of this new interface, users will, like before, be able to tap / click to proceed to the next story and


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16.12.2020 18:07, Австралия Смотреть на карте

How to Deal With the Rising Online Fake Reviews Problem?

Whether buyers or sellers, reviews matter a big deal for both. That stands true even more so with the holiday season approaching. Shoppers will now be turning to online reviews to make more informed purchase decisions regarding which clothes, electronic items, home furniture, or toys they should buy and from which brands.

But with the new rising online problem, many buyers are likely going to come across bogus and invalid reviews unknowingly. Fake Reviews are becoming an increasing problem in the digital world, and they literally exist across all notable platforms, so now it’s really just the question of their extent.

This blog addresses this emerging problem, what it puts at stake, different types of fake reviews, how you can identify and get them removed from your profile. Let’s dive in!


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15.12.2020 20:40, Австралия Смотреть на карте

Best Practices for Brands to Write More Like Able Social Media Copy

Social media has become the “hangout spot” for most people today, and smart brands are actively utilizing these platforms to engage with their target audience.

If your brand, too, is looking forward to connecting with its audience on social media, it means you will most probably deploy social media advertising like running Facebook ads and building your brand presence on social networks such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and so on.

Honestly speaking, there are so many social media sites, with each of them having different length and tone requirements, so it is quite easy for a brand to get confused about which platform they should start from when it comes to social media copywriting. But fortunately, we have some best practices that brands can follow and get started with social media copywriting.


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03.12.2020 16:18

Instagram Rolls Out Live Rooms in India to Help Content Creators Gain More Engag

Popular social media giant Instagram has introduced a new “Live Rooms” feature allowing users to add up to three users in their Live video. This new feature is aimed at the content creators who will be able to gain better engagement and grow their following by going live with multiple guests.

The company was testing this feature in India earlier and has now introduced it broadly, making it one of the first countries to have it. Instagram has also incorporated several built-in controls in the Live Rooms for the community’s safety.

At the launch of Instagram’s new feature, the Vice President and Managing Director of Facebook India, Ajit Mohan has said that the content creators are at the front and center of pushing culture and creativity on Instagram, and the platform is continually evolving to help the creators in expressing themselves in a better way. He also said that from the launch of Instagram Reels to the testing and


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01.12.2020 16:31, Австралия Смотреть на карте

4 Ways Twitter Ads Are Perfect to Grow Your Small Business

In this digital era, Twitter can be an excellent marketing channel to drive traffic and generate leads.

As a matter of fact, a good majority of Twitter users follow their favorite small businesses online. Even the big brands like Google and Amazon have official Twitter accounts and boast a massive following on the platform.

Undeniably, Twitter is a popular communication channel for millions of internet users worldwide, ranging from the most famous people like celebrities to the most influential people like presidents.

However, it can be really easy for your organic post to get buried deep somewhere in this ocean of posts considering the millions of tweets sent out daily.

However, this may come as a surprise, but this is also one of the reasons Twitter Ads can be extremely


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25.11.2020 16:18

Facebook Launches Drives to Help Users Donate and Collect Essentials

Social media giant Facebook is back again with another striking feature called “Drives.” It's not the cloud storage service type of drive it's in the sense of “food drive,” “clothing drive,” etc.

Today, the platform has introduced a US-only feature to enable the users to collect as well as donate items like food, clothes, and other essentials for the people in need. Users will be able to access this new feature by visiting the existing Community Help hub.

Facebook had introduced the Community Help hub back in 2017 to allow the users to centralize their resources after a catastrophe, whether human-made, accidental or natural disasters such as extreme weather events or terrorist attacks. However, this year, the Community Help feature has been utilized at a broader scale as a part of the social network’s Covid-19 efforts, where the platform aimed at helping those affected the most by the outbreak of this pandemic.


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