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26.02.2021 18:20

Government Issues New Guidelines for Regulating Social Media and OTT Platforms

On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content.

The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology.

However, the ministers said that the double standards of social media won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism.

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24.02.2021 20:37

YouTube Rolls Out 4K Video Support for All Android Devices

It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display.

Although people using devices with a lesser display resolution won’t get the same video quality as they would with a higher resolution screen, turning on the 4K video playback option will still benefit them.

As per a trusted source, this change was discussed late last week on the YouTube subreddit first, where people observed that the option to select 4K video playback was now available to them even though their devices didn’t have a 4K display.

Let’s assume a user has a Full HD+ phone if they boost the video resolution to its max, doing so should

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24.02.2021 19:30

New Guidelines Announced for Social Media Influencers for Disclosure of Promotio

The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media. ASCI pointed out that today influencer advertising has become quite popular, and the majority of posts that influencers publish are promotional, yet most of them aren’t recognized as such. This type of non-disclosure is a disservice to people and is also more or less misleading.

According to the new guidelines, all social media influencers will need to reveal whether a particular creative post (image, video, or written content) is an advertisement or not. Moreover, if there are any product placements, influencers will have to add a pre-approved disclosure label that mentions the same precisely. In addition to this, they won’t be allowed to tweak the disclosure labels and will have to stick to the permitted labels only. These new social media rules apply to all social networking

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23.02.2021 19:53

Top 11 Ways to Use Google Trends for Keyword Research

Being an SEO professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment.

Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their content writing will perform.

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23.02.2021 17:53

Everything You Need to Know About CRM and Why Do You Need It

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management).

If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining a CRM strategy in your company, you would probably want to have a tool that helps you carry it out. But before we dive into all the technical details, let us start by asking a more foundational question – what is CRM, and why does your business need it?

WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)?

When you’re just a small business startup hitting the trail with a couple of customers, you probably won’t need any help with memorizing their details like what they do, how they became your customer and other specifics that compose the relationship between

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22.02.2021 20:29

Google on Best SEO Practices for Short News Articles

In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices for news sites, especially since it relates to uploading short articles.

According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query.

During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO practitioner who manages a news website. She wanted to know the risks of having shorter articles regarded as thin content.

Further adding to her statement, she said that she is even thinking about noindex-ing the shorter articles, which can be as short as a paragraph in length, in case this will help her website in search

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22.02.2021 19:17

6 Visual Hierarchy Principles Every Designer Should Know

We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page.

But the question is – what is the best way to do that? The short answer is visual hierarchy.

Visual hierarchy can be defined as the arrangement of design elements in order of their importance. A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes what to focus on and in what order. It helps direct the readers’ eyes to the crucial content writing first and then to the secondary ones.

With the attention spans getting shorter and shorter, you must immediately guide the viewers’ eyes to the crucial information.

From brochures to websites to apps, these six visual hierarchy principles will help you design everything

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19.02.2021 21:41

Understanding Branding vs. Marketing – the Difference and Its Importance

People hear the term ‘marketing’ so many times, and yet they fail to realize that there is so much more below the surface that goes into ‘marketing’ a brand.

For instance, there is branding then there is marketing.

Marketing and Branding.

Branding and Marketing. Honestly speaking, things can get quite complicated without having clarity on the basics in the first place. So, to begin with, marketing and branding are two different things, and without knowing the difference between them, it is impossible to understand why your business needs both.

Probably by now, you might be wondering what it is that you need to know about them. And that’s exactly what this blog will discuss.

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19.02.2021 20:20

Illustration vs. Graphic Design vs. Graphic Illustration: Understanding the Diff

Art and design are becoming increasingly accessible therefore, mixing up different mediums with one another is bound to happen. For example, think of an illustration, graphic design, and graphic illustration. One can easily confuse these entwined, closely linked art forms.

So, the question is, what exactly is the difference between these?

The illustration is associated with fine art, and on the other hand, graphic design is viewed more as commercial art. Since commercial projects increasingly and frequently need dynamic and clear visuals, the differences are becoming less apparent gradually.

In this blog, we will take a deep dive into graphic design, illustration, and graphic illustration, how they differ from each other, and a few exciting ways you could use graphic illustrations for your upcoming projects.

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18.02.2021 21:36

The Ultimate Guide to Selecting the Right KPIs for Your Business

Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends. Even though it is believed the more data you have, the better, a surfeit of data can actually paint a clashing picture of the performance of your business.

KPIs or Key Performance Indicators help you filter out and get straight to what is big of a deal for your business. But there are numerous factors that you need to take into consideration before promoting a metric into the omnipotent KPI slot. And even though you have already determined which key performance indicators will lead your strategic decisions, specific supporting metrics can ensure your business is on the right track to achieve your KPI goals.

ALL METRICS ARE NOT KPIS

Though businesses use both KPIs as well as metrics to calculate some facet of the performance, and key performance indicators fall within the broader definition of metrics, the

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18.02.2021 20:26

Twitter’s Voice DM Feature Rolls Out in India

The social networking platform Twitter has launched its new voice DM feature for iOS and Android users recently. According to reports, the company has made the voice “direct messages” available in three countries as of now, including India, Brazil, and Japan. The company had announced last year that it is planning to bring audio messages to Twitter. As per Twitter India’s latest announcement, this feature, which it calls an “experiment,” will be rolled out in phases.

Manish Maheshwari, the managing director of Twitter India, in a statement, said that these voice DMs are meant to provide users with a new way of expressing themselves and helping them connect through subtlety, empathy, and emotion developed by hearing a person’s voice. Similar audio message features are already available on other social media platforms such as Facebook, Instagram, and WhatsApp.

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17.02.2021 20:34

Speller100: Bing Rolls Out Large Scale Spelling Correction Globally

Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages.

According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results.

In order to tackle this particular problem, Bing has built Speller100, which as per the company itself, is “the most comprehensive spelling correction system ever made.”

After performing A/B testing, the company saw these results:

  • The number of SERPs with no results decreased by about 30%.
  • The number of times people had to reframe their search queries manually reduced by 5%.
  • The number of times people clicked on Bing’s spelling suggestion rose from single digits to 67%.
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