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24.02.2021 20:37

YouTube Rolls Out 4K Video Support for All Android Devices

It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display.

Although people using devices with a lesser display resolution won’t get the same video quality as they would with a higher resolution screen, turning on the 4K video playback option will still benefit them.

As per a trusted source, this change was discussed late last week on the YouTube subreddit first, where people observed that the option to select 4K video playback was now available to them even though their devices didn’t have a 4K display.

Let’s assume a user has a Full HD+ phone if they boost the video resolution to its max, doing so should


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23.02.2021 19:53

Top 11 Ways to Use Google Trends for Keyword Research

Being an SEO professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment.

Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their content writing will perform.


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12.02.2021 17:06, Австралия Смотреть на карте

YouTube Rolls Out Bite-Size Clips a New Video Sharing Feature in Beta

The Google-owned YouTube is launching a new short-form video sharing feature called “Clips” in its beta version. With the roll-out of this new feature, creators will be able to clip out, give a title and share tiny 5 to 60 seconds long clips from an existing YouTube live stream or video.

Undoubtedly, this new feature will be a great addition to the platform. These short clips will act as teasers for long-form  content writing , which sounds pretty good for creating buzz around your content or generating interest or excitement in the minds of your audience.

YouTube has made this feature available in its beta version as of now since it is in its testing phase and is only accessible to a select group of gaming channels currently. Individuals using a desktop or Android device can only view this feature for the time being until it is fully developed. This means it is not available for iOS users at the moment but is expected to go public very soon.


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11.02.2021 20:06

5 Reasons Why You Should Start Using Google and Bing Advertising Right Away

When it comes to online advertising, there is an array of options available in the market today. However, Google and Bing Advertising have turned out to be the best advertising platforms among all these. But it is crucial to understand why you should pick one alternative as against the other. This blog will discuss how Google and Bing Advertising fits into your overall strategy to boost your online presence. Let’s dive into the five reasons why you should start using Google and Bing advertising right away!


Both Google and Bing enjoy billions of searches every month and, in the case of Google, every day. This is a known fact that a vast majority of users use Google to search for products or services. In fact, there might be hundreds and thousands of searchers looking for a product or service similar to yours right now. So, if you manage to get your brand on the first search engine


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10.02.2021 20:26

Google Publishes Manual Penalties for Violation of News & Discover Policies

Google has added a whole new set of manual action penalties for violating Google News and Google Discover guidelines.

This notes the first-ever time a site could get a manual action penalty for contravening Google News and Google Discover policies. Earlier, the search engine only restricted manual actions to contraventions of Google Search.

However, that doesn’t imply Google has not been imposing its guidelines around News and Discover. Of course, it has. But up until now, these impositions were automated, whereas now they will be manual.

The difference is that unlike an automated penalty, a human reviewer at Google issues a manual penalty after they ascertain that a particular website is not in compliance with the search engine’s guidelines.


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10.02.2021 18:26

Google: Deleting Blog Comments Might Hurt Search Rankings

During the recent Google Search Central SEO office-hours hangout recorded on 5th February 2021, Google’s John Mueller advised website owners that deleting all comments from their site might negatively affect their search rankings.

A website owner submitted a question asking whether Google considers blog comments as a ranking factor or not. They wished to delete comments from their site and wanted to know if they could do that without losing or hurting their site’s rankings.

Well, in short, the answer is: Yes, Google considers comments as a ranking factor for web pages, and no, it is improbable that you can delete comments from a website without affecting its search rankings.

Let’s discuss these two points in detail now.


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09.02.2021 19:31

Google Analytics Will No Longer Collect New Data From YouTube Channels

After deprecating the link between the two services, Google Analytics has stopped collecting new data from YouTube channels on 1st February 2021.

It will no longer gather data from YouTube channels. Users can still access their historical data, but no new data will be tracked.

The ability to link YouTube channels to Google Analytics was removed last year, in November itself. However, users who had established a link between their YouTube channel and Google Analytics could see the new data up until 1st February 2021.

Surprisingly Google has made no efforts to convey this change to the users. In fact, we would have entirely missed out on these changes if it weren’t for a notification at the top of the YouTube Help page.


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05.02.2021 19:33

22 Possible Reasons Your Website’s Traffic and Rankings Have Dropped

Websites are built for people to visit. However, for different sites, visits can mean differently.

For example, traffic can be a source of revenue from ads for media websites. Likewise, traffic converts to direct sales for eCommerce sites.

On the other hand, some websites may not be selling any products or services instead, they might be selling their brand, where just receiving traffic on the content counts as a win.

Regardless of what your website is all about, traffic translates to customers. To put this in search engine terms – ranking means traffic, which means customers.

Thus, when you start losing your search rankings or your traffic, that’s a problem you need to worry about.


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01.02.2021 17:14

What Is Meant by Pogo Sticking in SEO?

Have you ever heard the term “Pogo-Sticking” before? Maybe read it in some marketing or SEO article? Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds. However, if you are still not aware of what it is about, continue reading to find out.

The term “pogo-sticking” in SEO was coined by Google itself. This term describes what happens when a visitor lands on your website from a SERP and then returns to the search engine results page, exiting your site. And from there, they click on the next search result and visit another website. Now, this right here is the worst possible case in SEO, and we just can’t exaggerate it. Forget about high bounce rates, low times on-page, or any other metrics that you have been told to be concerned about for SEO – this is worse than all of these.


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25.01.2021 20:37

How Featured Snippets Can Help Boost Your Website Traffic

Featured snippets are what a user sees first when the SERP for their search query loads. They obtain the “position zero” on the search results, appearing before the organic ones, dominating the entire page, and instantly grabbing the users’ attention.

While this whole concept sounds quite appealing, it also gives rise to some critical questions: Do the featured snippets influence the searchers? Do they receive more clicks than the top results? What does the audience think of them?

This blog addresses all your questions surrounding featured snippets, how they impact the users’ behavior and overall experience. Let’s dive in!


Featured snippets can be defined as the summarized excerpts from a piece of content that provides the best and the most accurate answer


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25.01.2021 19:21

4 Helpful Tips to Cash in on Your PPC Campaign

Almost ⅔ of the total clicks made by the users performing online search queries and who are ready to buy something go to paid advertising, i.e., PPC ads. In point of fact, last year, this is what helped generate the majority of the search engine giant Google’s revenue.

Sad to say, numerous business owners, even today, do not know that they can actually pay less to Google and still gain excellent results. So, if you are ready to utilize pay-per-click ads for your brand and want to maximize your PPC campaigns and wring as much as possible out of every single buck that you put in for marketing, this post is exactly what you need to make it happen.

In this article, we will discuss certain strategies and efforts that have proven to yield excellent results for businesses over the years. So, without wasting another moment, let’s dive into the details.


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22.01.2021 22:37

Do Incognito Searches Impact SEO Rankings?

SEO rankings are the most crucial aspect of any website, and this is no secret. We often talk about factors that affect these rankings and what you can do to retain them. But have you ever wondered if incognito searches impact your SEO rankings?

This is an excellent topic with so much to unpack. This blog will discuss what incognito search is and how it works. What is CTR, and whether or not it impacts search rankings in any way?

In order to answer this, first, we need to discuss what incognito mode does and what actions really impact our site rankings.

We are all aware that there are hundreds of ranking factors that Google takes into account. Now, among these factors, there is some crucial information that Google can obtain from your web browser.

When you perform a search, the search engine knows what country or language you have set your browser


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