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08.05.2021 11:01

Understanding How Mobile-First and Core Web Vitals Go Hand-in-Hand for Page Expe

The implementation of mobile-first indexing, which was long-awaited, is now finally upon us. That is to say, the search giant Google will disregard the content visible only on the desktop from this point onwards. For several years, mobile-first has been Google’s priority as user experience has become one of the most important things now, if not “the most important.”

Google will shortly roll out the Page Experience update as a whole now. According to the company, “page experience signal measures aspects of how users perceive the experience of interacting with a web page.”

It comprises five main Search signals. Hopefully, you know at least four of these signals, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial, as they have been effective for a while now. Google has rolled out and updated the guidelines for each of these as it is

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22.04.2021 17:43

Why PWAs (Progressive Web Apps) Are Set to Dominate in the Future

If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While these are designed for daily website users, they offer numerous features exclusive to native applications only.

Even though many businesses are “really” into the idea of developing native apps, to tell the truth, this approach can be a struggle for the developers. Building a native application comes with many responsibilities, including updating them regularly, handling user reviews, drawing downloads, paying a 30% share of each sale (including in-app purchases and paid apps) to most stores, which makes sense. In 2020, Apple earned over $64 billion from the App Store, according to reports.

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16.04.2021 07:33

5 Common Web Design Myths You Must Avoid!

We all know the importance of having a quality web design in this digital age. People around the world are spending more time than ever using their phones, laptops, etc. - around three hours daily, as per reports.

Your brand's website is most probably the first place prospects will come across your business. Your website design not only communicates information about your products or services but also reflects your style, relevance, and values. While suggestions for how an ideal web design should be omnipresent, various common misconceptions do rounds on the internet as well. In this blog, we will discuss five common  web designing  myths (and what you should consider instead) that you need to strictly steer clear of as they could potentially harm your business and bottom line alike.

MYTH 1: A WEBSITE CANNOT SERVE MULTIPLE AUDIENCES

While there might be generational or socioeconomic

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13.04.2021 13:27

Why a Website Is Essential for Making Your Business Successful

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays.

If you wish to make your business successful in the present-day marketplace, having a professional website is a must. Websites today serve as the backbone of companies that support all their digital marketing efforts. In this blog, we will discuss why a website is vital for your business success and everything you need to know about getting started with a professional site.

THE ROLE OF A WEBSITE IN MARKETING

The vital role a website plays in marketing expands to each facet of your digital marketing strategy. As the pillar of your online presence, each ad, piece of content,

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13.04.2021 11:47

Takeaways From Google’s Guide: How to Boost Offline Sales for Local Businesses

The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales. It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP.

The latest search trends and research by Google demonstrate how local businesses can make more money. Comprehending all the ways people are trying to discover businesses will help generate more sales.

Google shared that different kinds of searches are increasing exponentially for local retail.

These three types of searches are particularly displaying dramatic growth:

  • The first type includes searches for local businesses
  • The second type comprises searches for local businesses that have something specific in stock
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10.04.2021 09:19

Pinterest Launches $500K Creator Fund, A New Content Policy, Moderation Tools, a

Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive and inspiring place with these changes.” With the launch of the new content guidelines, Pinterest creators will be required to fact-check their content, practice inclusion, practice discretion for visually sensitive content, be kind and make sure any call to action they make via the platform does no harm.

Creators will have to agree to and sign the Creator Code before posting any Story Pins. They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform.

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10.04.2021 07:44

Google Rolls Out the New Product Reviews Search Algorithm Update

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.

Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular.

In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content

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08.04.2021 11:30

YouTube Is Expanding Monetization to More Types of Content

The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content.

With this, creators can now make money through content that was not regarded as suitable for advertisers earlier.

Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become less restrictive, this has been possible.

Let’s take a look at this significant update to the YouTube Partner Program in detail below.

ADJUSTMENTS TO YOUTUBE’S ADVERTISER-FRIENDLY GUIDELINES

YouTube will now allow creators to fully monetize more types of content instead of partially monetizing them.

Creators who already are part of the YouTube Partner Program can instantly find out if a particular

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08.04.2021 10:39

Facebook Analytics Will No Longer Be Available After 30 June 2021

In a recent announcement, the social media giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives.

Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come with distinctly short notice.

The company quietly published this announcement that it is shuttering Facebook Analytics at the end of June 2021 on Facebook for Business Help Center. If you visit analytics.facebook.com now, it will redirect you to the announcement that reads Facebook Analytics will no longer be accessible after 30 June 2021. However, users can still access their reports, export charts and tables, and explore insights until then. If you want to export your data into a CSV file from Facebook Analytics on your desktop,

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08.04.2021 09:50

Digital Marketing News: What’s New With Microsoft Advertising, Google Ads, Insta

Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other digital marketing news, just in case you missed it. So, let’s take a quick look at some important updates from these popular platforms without wasting time.

MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONS

Microsoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers. It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts.

Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause

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08.04.2021 08:53

Facebook Introduces New Features Giving More Control to Users Their News Feed

Popular social networking company Facebook is all set to introduce some new features to give users more control over their news feed. This update would mainly focus on what shows up on users' news feed and who can comment on their posts. On Wednesday, Facebook announced these changes along with several other updates, all of which are aimed at increasing transparency on the platform and intended to build trust among Facebook users on how the platform's algorithms work.

Nick Clegg, Facebook’s VP of Global Affairs, said he had a problem with the way some people claimed that Facebook’s algorithms intended to fuel polarization and meant to manipulate the users for monetary gains. Further, Clegg said that these new features announced by Facebook are part of the company’s broader move to show people that their experience on the platform only depends on their ‘own’ relationship with Facebook’s algorithm.

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01.04.2021 19:07

YouTube Is Testing a New Feature to Hide Video Dislike Counts

Creating content is no cakewalk, and seeing more dislikes than likes in a video could easily be one of the worst nightmares for any content creator. Moreover, recently internet trolls have begun weaponizing the “Dislike” button to convey their message and mock authentic content. Besides, sometimes these “dislikes” on a video have nothing to do with its content, thus overthrowing the whole point of having a “like” or “dislike” button.

Taking all this into consideration, the video-sharing giant YouTube announced that it is testing out a new feature that won’t display the number of dislikes on videos. While the dislike counts will not be publicly visible, the same will show up inside YouTube Studio only, meaning the “Dislike” button will still exist. In simple words, the viewers can still dislike a video, but since it won’t be displayed publicly, it will help avoid targeted online attacks by internet trolls.

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